Can you really understand the packaging of cosmetics?

Cosmetics are commodities that every woman uses. Of course, its consumption rate is relatively fast. In the entire FMCG industry, the packaging of cosmetics is specially designed. The packaging of cosmetics has two meanings: one is to protect cosmetics, and the other is to promote cosmetics. What are the characteristics of cosmetic packaging design? Below are some examples of high-end products we can refer to cosmetic packaging.

Cosmetic packaging classification

According to the packaging form and material variety of cosmetics, it can be divided into:

a. Bottles (including plastic bottles, glass bottles, etc.); b. Caps [including outer caps, inner caps, (stoppers, pads, films), etc.]; c. Bags (including paper bags, plastic bags, composite bags); d. Hoses (including plastic hoses, composite hoses, metal hoses, etc.); e. boxes (including plastic cartons, plastic boxes, metal boxes, etc.); f. spray cans (including pressure-resistant aluminum cans, iron cans, etc.) Etc.); g. Ingot tube (including lipstick tube, foundation tube, mascara tube, etc.); h. Cosmetic pen; i. Spray head (including air pressure type, pump type); j. Outer box (including flower box, plastic seal, middle Boxes, shipping packaging, etc.).

What are the design features of cosmetic packaging

1. Cosmetic packaging design has a certain purpose

Because when designing cosmetics packaging, it is necessary to design the concept according to the brand positioning. This is what kind of positioning and thinking, this kind of cosmetics will embody. Therefore, cosmetics have different characteristics from other packaging. Because cosmetics have certain consumer groups and fans, and cosmetics are necessities of life, many manufacturers produce them. How can we produce cosmetic samples so that cosmetics have good competitiveness, in addition to the quality of the product, it also has the power of packaging.

2. Cosmetic packaging design has its unique characteristics

Cosmetics are a product. It should be designed in a unique place that can express the connotation of this cosmetic, let people understand that this cosmetic brings different ways to our lives, and let people have different experiences in life, especially for female consumers In other words, pay more attention to the appearance of cosmetics when buying cosmetics, so good packaging is one of the reasons why consumers choose products.

3. The packaging of cosmetics also reflects the brand image of cosmetics companies. Many cosmetics manufacturers will produce their own brand image, which can bring more consumers to cosmetics, and a good corporate image can be more accepted by people. Therefore, in cosmetic packaging design, designers will add logo and brand elements to the company.

Cosmetics packaging design

It can be seen from the above points that, as a special commodity, cosmetics need to be packaged according to their own characteristics and advantages to facilitate the promotion and protection of cosmetics. A complete cosmetic packaging, in addition to the beauty of the cosmetics, also takes into account the internal structure of the cosmetic box, and reflects more use functions in the cosmetic packaging design. In this way, the internal structure of the cosmetic packaging box can be taken into consideration, and more functions can be reflected in the cosmetic packaging design. The cosmetic packaging design is required to have certain functional characteristics.

1. Basic requirements for containers and container matching categories

1. Bottle

The body of the bottle should be stable, the surface should be smooth, and the thickness of the bottle wall should be basically uniform, without obvious scars, deformation, and no cold bursts and cracks.
The bottle mouth should be straight and smooth, without burrs (burrs), and the thread and bayonet fitting structure should be intact and straight.
The fit between the bottle and the cap should be tight, with no slippery teeth, loosening, and no leakage.
The inside and outside of the bottle should be clean.
2. Hose

The body of the hose should be smooth, tidy, uniform in thickness, without obvious scratches, and uniform in color.
The sealing of the hose should be firm and correct, and there should be no openings or wrinkles (except for the normal indentation of the mold).
The composite membrane of the hose should not float.
3. Lid

The cover is divided into: PP material, ABS material, sarin material, PTCG material, K material, anodized aluminum, etc. Different materials are judged by experience such as touch, appearance, and falling rebound sound, and the disinfection methods are different.
Inner cover: The inner cover should be complete, smooth, clean and not deformed. The inner cap should fit well with the bottle and outer cap. The inner cover should not leak out.
Outer cover: The outer cover should be straight, smooth, free of broken, cracked, burrs (burrs). The color of the outer cover should be uniform. The thread matching structure of the outer cover should be intact.
The color of the outer cover with anodized aluminum or bronzing should be uniform. The outer cover of the clamshell type should be flipped up flexibly, and the connection part should not be broken. The fit between the cap and the bottle should be tight, without slippage or looseness.
4. Spray can

The tank body is flat, no rust spots, smooth welding seam, no obvious scratches, concave tank phenomenon, and the color should be uniform.
The roll mouth of the spray can should be smooth and free of wrinkles, cracks and deformation.
5. Nozzle

The nozzle should be upright, clean and free from damage and cracks.
The assembly parts of the nozzle should be intact to ensure the smooth flow of the spray.
Second, the basic quality requirements of flexible packaging

1. Bag

The bag should not have obvious wrinkles, scratches, or air bubbles.
The color of the bag should be uniform.
The sealing of the bag should be firm, and there should be no openings, perforations, or leakage (paste).
The composite bag should be firm and evenly coated.
2. Plastic package

The plastic seal should be firmly bonded without cracking.
The surface of the plastic package should be clean and free from damage.
There is no wrong installation, missing installation, or upside-down installation in the plastic package.


Third, the basic requirements of makeup packaging materials

1. Ingot tube

The tube body of the ingot tube should be straight, smooth, free of cracks, burrs (burrs), no obvious scratches, and uniform color.
The components of the ingot tube should be tight and appropriate to ensure that the contents can be screwed out or pushed out normally.
2. Makeup pen

The barrel and sleeve of the cosmetic pen should be smooth, straight, glue-free, and the paint film should not be cracked.
The barrel of the makeup pen and the pen cover should be tight and tight.
The color of the makeup pen should be uniform.
Fourth, the basic quality requirements of outer packaging

1 box

The surface of the box should be smooth and straight, and there should be no obvious scratches, burrs (burrs), severe collapse and damage.
The tightness of the opening of the box should be appropriate. When taking the flower box, do not peel it off with your fingers, so as to pinch the edge of the lid, and the bottom does not fall down as qualified.
The mirror inside the box, the contents and the box should be firmly pasted, the mirror image should be good, and there should be no scratches or damage to the bottom of the box.
2. Printing and labeling

The patterns and handwriting printed on cosmetics packaging should be neat, clear, not easy to fall off, and uniform in color.
The labels of cosmetic packaging should not be mis-posted, missed, or upside down, and the pasting should be firm.
The labeling requirements shall be in accordance with the provisions of GB 5296.3.
3. Flower box

The flower box should be packaged tightly with the middle box.
The flower box should be clean, straight and flat, and the box cover should be well covered, without wrinkles, missing edges, or missing corners.
The bonding part of the flower box should be firmly pasted, without traces of pasting, cracking and mutual adhesion.
The product has no wrong installation, missing installation, or upside-down installation.
4. Medium box

The middle box should be tightly packaged with the flower box.
The middle box should be clean, straight and flat, and the box cover should be closed.
The bonding part of the middle box should be firmly pasted, without traces of pasting, cracking and mutual adhesion.
The product has no wrong installation, missing installation, or upside-down installation.
The label of the middle box shall be correct, clean and complete, and shall indicate the product name, specification, quantity of the box and the name of the manufacturer as required.


5. Requirements for trademarks, manuals, box head stickers and certificates of conformity in the packaging

1. Printed trademarks should have correct patterns, distinct colors, and clear and firm writing.

2. The trademark must be firmly pasted, and must not be skewed, missed, inverted, or wrongly pasted, and the corners and edges of the trademark must not be warped after being pasted.

3. The printing pattern of the manual is neat and clear, and the handwriting is clear.

4. The head (sticker) of the box is printed with clear writing and patterns.

5. The printed handwriting and pattern of the certificate are clear, and there are signs such as the name of the factory and the code of the inspector.

6. The implemented standard number should be marked on the product or its manual and packaging.

7. Mark the production date and shelf life or production batch number and expiration date.

8. The transport packaging should be neat, correct, smooth, and tightly sealed; the product should be free of wrong, missing, or upside-down packaging.