Aromatherapy oil industry current status and development prospects

Aromatherapy oil major markets in North America, Western Europe and Japan, this a few markets accounted for about the % of the global market, with sales up to around $, consumption of other countries and regions are rare. According to an international well-known brands of aromatherapy oil latest study of the Chinese market, China cosmetic market capacity up to now, which even less than % share of aromatherapy oil. In fact, China has traditionally been an important supplier in the fragrance industry, however, in terms of aromatherapy oil production and consumption has been in a state of loss, many small manufacturers are eager to snatch short-term interests, aromatherapy essential oil market confusion in China. At the consumer market, despite the huge potential, but form a single, consumption and brand awareness is not strong. It is known that for some time, the consumer consumption for essential oil products is mostly focused on professional SPA and beauty &skin care places, and the related essential oil brand also mostly depends on the professional site for sale. From this perspective, essential oil products due to its own characteristics and consumer cognition to its limited has caused the current situation of the Chinese consumer market. As China's economy continues to develop, in particular a large domestic second-tier cities growing, has produced a large number of high-income people, have strong consumption ability of the middle class. Due to a surge in job stress, the transformation of consumer consciousness and the life quality promotion of demand factors, such as oil consumption has already started to walk out of the traditional professional place, shop counters, store and boutique shop, essential oil products is also within easy reach, and thus to promote more consumers understanding of the essential oil products. From the experience of European and American markets, aromatherapy essential oil products generally about % of the cosmetics market. Suggesting China aromatherapy oil market potential is tremendous, and with China's sustained economic growth of this market will be on the growth rate of % sustainable development.