Allie new strategy: China is a key investment area
by:Lisson
2020-11-25
(date) (month) (year), Japan's second-largest allie cosmetics company President of summer sitting masumi oishi in Tokyo announced in the company to the new development strategy.
Allie company will adhere to the combination of tradition and innovation, in the new strategy, Asian countries, including China, is still the object as a key investment area.
Summer sitting masumi oishi said that since the last century s, allie cosmetics of fundamental changes have taken place in the domestic and international market environment.
In a domestic environment, the surface of makeup change is optional sales accelerating, online sales rise rapidly, and consumers make up the deep change of consciousness constantly strengthen.
In terminal purchase, the customer needs to get accurate information from a large number of information, need higher level of consulting sales service.
And abroad environment, although the economic situation is not ideal but the cosmetics market still is in a state of strong transfer, especially in Asia, including China, maintained a high growth rate, Russia and eastern Europe are stable growth in emerging countries.
Summer sitting really hopes to introduce, in view of the change of market environment at home and abroad, a new strategic plan hopes to allie into global cosmetics company with its own feature.
This feature is mainly refers to the products of the company in developing to spit out the Japanese cosmetics in whitening and foundation of unique advantages, through employee satisfaction at the same time increase the speed and quality of new product development, to form a good circulation of employees and customers are satisfied.
Edit: jingjing
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