Allie affected by the recall other products sales
by:Lisson
2020-11-25
Recently, the yomiuri shimbun reported in Japan, a Japanese cosmetics brand allie announced the recall problem independently of whitening cosmetics has in the past has been more than 10 days, but retail stores in Japan, but from fear allie companies affected by the recall will reduce the sound of cosmetics sales.
In Tokyo to use a medicine makeup shop, set up specifically for independent allie problem product recall of the counter, and the margins of the counter posted apologies and recall notices.
The drug makeup store operator, said after the incident, allie whitening products sales dropped, now some customers are eschewing use allie products, cosmetics and switch to other brands.
If allie product sales continue to reduce, the store will have to reduce the stock for allie cosmetics.
At present, the cosmetics industry in Japan also has such that each cosmetics companies to strengthen the offensive, for taking allie cosmetics counter.
It is understood that before this independent recalls, allie product sales, is struggling for cosmetics fierce price competition.
Fiscal year, allie company turnover of about billion yen flat with the previous year, but compared to the year when kao company bought by a turnover of about billion yen.
Previously, allie had proposed increased sales efforts of developing countries in Asia, in the overseas turnover to into.
Because of the Asian countries is a big demand for whitening cosmetics, therefore, allie is still not sure the recall will much influence on the target realization.
Because consumer distrust of allie, cannot be ruled out from the possibility of whitening products extends to the whole cosmetics, at present, the major Japanese cosmetics company for the recall the subsequent effects of paying close attention to.
Edit: note: henan
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