After investigation found 82. 2% of respondents believe cosmetics advertisements exaggerate propaganda

Recently have some celebrity endorsements of products is also frequently exposed out of the question, the face of cosmetics products choose existing star endorsement is now very common one kind of product types, their chosen star with their own product is also in order to be able to rise to attract consumers for the purpose of better, this also is very good for sales. But in this kind of endorsement is often overstated efficacy and beautification effect exist some problems, China youth daily social survey center is also passed on for many years, the survey found. % of people to now there are a lot of cosmetics advertising side, when they were in the face of the cosmetics advertising will be considered to be too exaggerated and too much price, there is. % of people also tend to like this kind of advertising words propaganda, and is. The % are often said to the propaganda behavior to say. Which exist in cosmetics is such ads, that is can make people when using instantaneous smoothes out wrinkles, long plagued by around eyes of foreign enterprise employee ms hou also told reporters that some of their use of cosmetics, the effect of it told reporters that if cosmetics can really achieve the effect that is good, in fact for this eye cream advertisement words are not credible, even a lot of big brands products often also is to have some fade wrinkles. And consumers through advertising words to choose the right cosmetics often have the effect is not very obvious, compared with the advertising words and there's a huge difference, often can make people feel cheated, so now also need to be more for cosmetics advertising propaganda specification, in according to the survey also found that this aspect among them. % of users have suggested standard celebrity's personal behavior, there is. % of users are also feel in the face of such situation still need with the help of the relevant laws and regulations system to improve, there is. % of users and a lot of special exaggerated to cosmetics advertising illegal advertisement can get greater penalties. Edit: wang: Beijing