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About the packing: let cosmetics win on the starting line
by：Lisson
2020-11-17
About the packing: let cosmetics win on the starting line about the packing: let cosmetics win on the starting line
women are the most sensitive consumers, often because of a nice design or logo, can be moved by her. A successful packaging design not only can quickly catch the attention of consumers, but also can make people perceive within the packaging products, including quality, grade, modelling taste, produce immediately impulse purchases. So, cosmetics sales, packaging is the primary.
a lot of cosmetics, small and medium enterprises, in particular, there is not enough for advertising and publicity in connection with advertising support conditions. If can work hard in the packaging, start from the packaging of the product brand construction is the right thing to do. And packaging design is a crucial part of the brand construction. Unfortunately, among the many small and medium-sized enterprises in our country, really realize the importance of packaging design, and put it as a sign of marketing and brand promotion project to do not a few.
so for cosmetics packaging design is to follow certain rules: the first is to be targeted, like 30 and 40 years old of women, of color and pattern recognition ( Aesthetic) Is a significant difference; Reference competing goods, the second after studying their packaging design, must be on their own package build and strengthen our differences; Third marketing, wrapped in a terminal have the function of the silent dumping member, sales of packaging function to promote the packaging must be from an economic and practical consideration, on the one hand, the added value of products through its design improvement, on the other hand, through its necessary design satisfied people material and spiritual needs, because of the influence of tradable design, packaging design changing style, won the favour of consumers by popular fashion.
to refine the core of the unique selling point!
how to extract the unique, the core and effective product selling point? Refining selling point is mainly taken from the material of product, process, function, detail, color, shape, quality, environmental protection, humanitarian, selling point is the most commonly used, derived from the product itself, also focus on the most customers, whether the product itself is all of the value of the 'carrier'.
selling point can certainly find out, and should conform to the interests of consumers and purpose, look at procter &gamble's pantene, rejoice, head and shoulders, vs, ica, admittedly are shampoo, but each have separate selling point.
eye-catching terminal image!
I can let oneself of the terminal image stand out in the numerous encirclement, determines when new customers to buy resolution plans can be more want to our products, and can give old customers more determined to faith. And want to be in the fierce competition make oneself of the terminal image into the heart could be three points, that have to be in help pin props up a kung fu.
in today's makeup conduct industry, can help the pin terminal props to cast the dripping wet to do, when to the procter & gamble company. Procter & gamble of its brands props help pin length from design, production to use always perfect. To end the whole understanding and can pay the steps, p&g did a high level, it even l 'oreal are slightly behind him. At least in the Chinese market is the most.
novel and effective promotion flow! Promotion
according to the object can be divided into consumer marketing, dealer sales promotion and staff promotion, commonly used are: promotional tools for consumers the best coupons, gifts, discount, bonuses, cash back, free trial, patronage rewards, product display and demonstration; For dealers are purchase discount, advertising promotions and discount, free products, cash back, joining on rewards, training and tourism, etc. , standard for staff promotion, sales, contests, incentives, etc. Sales promotion is a double-edged sword, in to kill your enemy with tend to hurt yourself, this is a lot of enterprise has deep experience. The meaning of the discount is lower commodity prices, falling profits and privileged customers. Such promotions for its best to compete with the price of brand was deeply loved by most of the manufacturers. Conversion table packaging printing knowledge
women are the most sensitive consumers, often because of a nice design or logo, can be moved by her. A successful packaging design not only can quickly catch the attention of consumers, but also can make people perceive within the packaging products, including quality, grade, modelling taste, produce immediately impulse purchases. So, cosmetics sales, packaging is the primary.
a lot of cosmetics, small and medium enterprises, in particular, there is not enough for advertising and publicity in connection with advertising support conditions. If can work hard in the packaging, start from the packaging of the product brand construction is the right thing to do. And packaging design is a crucial part of the brand construction. Unfortunately, among the many small and medium-sized enterprises in our country, really realize the importance of packaging design, and put it as a sign of marketing and brand promotion project to do not a few.
so for cosmetics packaging design is to follow certain rules: the first is to be targeted, like 30 and 40 years old of women, of color and pattern recognition ( Aesthetic) Is a significant difference; Reference competing goods, the second after studying their packaging design, must be on their own package build and strengthen our differences; Third marketing, wrapped in a terminal have the function of the silent dumping member, sales of packaging function to promote the packaging must be from an economic and practical consideration, on the one hand, the added value of products through its design improvement, on the other hand, through its necessary design satisfied people material and spiritual needs, because of the influence of tradable design, packaging design changing style, won the favour of consumers by popular fashion.
to refine the core of the unique selling point!
how to extract the unique, the core and effective product selling point? Refining selling point is mainly taken from the material of product, process, function, detail, color, shape, quality, environmental protection, humanitarian, selling point is the most commonly used, derived from the product itself, also focus on the most customers, whether the product itself is all of the value of the 'carrier'.
selling point can certainly find out, and should conform to the interests of consumers and purpose, look at procter &gamble's pantene, rejoice, head and shoulders, vs, ica, admittedly are shampoo, but each have separate selling point.
eye-catching terminal image!
I can let oneself of the terminal image stand out in the numerous encirclement, determines when new customers to buy resolution plans can be more want to our products, and can give old customers more determined to faith. And want to be in the fierce competition make oneself of the terminal image into the heart could be three points, that have to be in help pin props up a kung fu.
in today's makeup conduct industry, can help the pin terminal props to cast the dripping wet to do, when to the procter & gamble company. Procter & gamble of its brands props help pin length from design, production to use always perfect. To end the whole understanding and can pay the steps, p&g did a high level, it even l 'oreal are slightly behind him. At least in the Chinese market is the most.
novel and effective promotion flow! Promotion
according to the object can be divided into consumer marketing, dealer sales promotion and staff promotion, commonly used are: promotional tools for consumers the best coupons, gifts, discount, bonuses, cash back, free trial, patronage rewards, product display and demonstration; For dealers are purchase discount, advertising promotions and discount, free products, cash back, joining on rewards, training and tourism, etc. , standard for staff promotion, sales, contests, incentives, etc. Sales promotion is a double-edged sword, in to kill your enemy with tend to hurt yourself, this is a lot of enterprise has deep experience. The meaning of the discount is lower commodity prices, falling profits and privileged customers. Such promotions for its best to compete with the price of brand was deeply loved by most of the manufacturers. Conversion table packaging printing knowledge
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