A white 2009 contrarian surge

Daily chemical industry has always been a very competitive industry, the financial crisis under the influence of daily chemical industry, is of smoke, in the fierce competition of many cosmetic companies, made white by said this year. Learns through understanding, set in the year against the wind float in the sky, the white group in industry growth close to stagnant situation, realized double-digit growth, become a well-deserved domestic daily chemical industry leader. Years under the financial crisis, many domestic enterprises are influenced by weak demand, the influence of the decline in consumption, many enterprises through control costs, increase spending less, layoffs efficiency to deal with, but set in white group will locate opportunity, vigorously expand, not only not cuts pay cuts, lower investment, instead take the opportunity to reload. Years, and made white sales and marketing go hand in hand, in strengthening the management of the dealers in sales at the same time, further channel sinks, we intensified the efforts on the terminal promotion. At the same time, made white with the domestic many large retail groups to build strategic partnership, both sides to strengthen product promotion marketing, improving consumer buying experience. Early in the market, baiyu in the industry take the lead in put out value return series, with high cost performance products, to meet the demand of consumer savings under the financial crisis, will be a great success. In the second half of the year, and made white, according to the good situation of the personal consumption rebounded once made white high-end products, scouring bully laundry detergent, and achieved good results. Vertical white group in the year except in regard to the development of sales and marketing for upgrading, in supply chain management, communications, financial management, and other aspects have a major innovation, and white this contrarian expansion, grasped the nettle of enterprise strategy, and in the sales, marketing, supply chain, financial and other all-round innovation successful, let stand white achieved double-digit growth in years, at the same time, according to the international authoritative research firm acnielsen, according to the latest figures present white main detergent, detergent market share ranking first in the country, both made white group in the years of the wind float in the sky.