A slowing economy, rising domestic cosmetic market in the adjustment

In terms of nations, and even to the whole industry is of much of the year. Affected by this, the economic slowdown has become a set the tone. But the current daily chemical industry, international cosmetic giant still rolling machine rolls. Although gone with the wind shadow, overlord, la domestic first-line brand rise and compete, but represented by procter & gamble, unilever and l 'oreal multinational companies is still rife. On the other hand, in the face of the economic situation downside risks, the central determine the direction of the expansion of domestic demand, and promote rural reform, increase farmers' income. These measures, for the whole of China's economic structure adjustment, will produce important influence, and for China's cosmetics industry, means a new opportunity and hope. , headed by gone with the wind shadow, overlord, la first-line brand is grasp the opportunity, thanks to stabilize and expand the rural market, with 'native', 'Chinese medicine hair' give priority to tone, such as formation and foreign brands of dividing line. Among them, the wind shadow is the first to launch the 'native' healthy hair series products, and in 'joint marketing' campaign, the linkage by activity continued to upgrade. Endorsements and overlord 'ChengLongShi kung fu' extension, gone with the wind shadow carefully research and development for products at the same time, sales promotion is more stable. It is reported, gone with the wind shadow group for years has been committed to 'plant' series of products of research and development. The 'native' health series product will be in China. Million more consumers provide more pure and healthy 'plant green hair'. It is reported, gone with the wind shadow native plants healthy hair shampoo and ordinary shampoo adopts world advanced microwave extraction technology to extract live, '' ( Native plants extract) Compound and biological science and technology from the developed, concentration and purity is higher than traditional plants, high absorptivity and takes effect quickly, provides a diagnosis, nursing, raising comprehensive solution, natural, healthy, safe and does not hurt hair products. Experts pointed out that this year's anniversary of reform and opening up, the prosperous development of Chinese cosmetic market is also during this time. Compared with before the market environment, market has experienced too many setbacks and test. And these objective factors together, also accelerates the speed of the industry reshuffle and the improvement of market concentration. 'Roots and leafy. 'Li cheng tai pointed out that although the financial crisis, but than and other fast-moving consumer goods industry, daily chemical industry is low, the production of rise this cost pressure. Even in the case of production costs continue to increase, for daily chemical industry, the impact on the marketing is not very big, the key is how to make local cosmetic products become continuous appreciation of brands. It is reported, with the help of a 'native' gone with the wind shadow group series into the high-end market, inside has established management incentive mechanism, strengthen the marketing management team and training, and probes into the channels ShuLi system. On the interpretation and communication products, in the terminal, plane with jianfeng bao of television advertising, network, multi-channel, integrated marketing and promotion. Buffett once said: 'only when the tide goes out, know who's been swimming naked. 'Only through adversity and challenges of the market, to know who can stick to the end. After the vigorous development of recent years, the industry market requires an adjustment and the baptism, to brand and maturity and growth of the industry. From the point of the country's economic growth, the impact of the global financial crisis has began to emerge in the economic field, but the necessities of life, as people of supplies demand is relatively rigid, so the impact is limited. Central to promote rural reform at the same time, the determination of policy to increase farmers' income, to stimulate domestic demand provides a strong guarantee. After experienced periodic adjustment, we believe that local premium brands, led by gone with the wind shadow, will be stronger and healthier pace towards China cosmetic under a brilliant period of development.