Private label cosmetic tube manufacturing is a popular and cost-effective way for brands to offer high-quality, customizable cosmetic products without the need to invest in production facilities. It allows businesses to focus on branding and marketing while leaving the manufacturing process to third-party specialists. However, as with any aspect of product creation, understanding the costs involved is essential for making informed decisions.
In the below, as we have served for 1,200+ and some top fortune 500 global beauty brands, Lisson Group has been a top manufacturer for custom cosmetic tube, skincare bottles jars since its foundation back in 2003, will explore the various factors that influence the cost of private label cosmetic tube manufacturing, the types of costs you might incur, and tips on how to get the best value for your investment.
Before delving into the costs for mass branded print squeeze tubes, let’s first clarify what private label cosmetic tube manufacturing is. Private label products are those that are manufactured by a third-party company but are sold under your brand's name. With cosmetic squeeze tubes, you can customize the packaging, design, and finish to create a unique product offering for your customers.
Private label cosmetic tube manufacturers typically produce tubes in bulk and offer various customization options, including:
Material: Plastic (e.g., PET, PE), pcr, bioplastics like sugarcane, kraft paper, aluminum, and eco-friendly alternatives.
Sizes: From small 10-20ml mini squeeze tubes for travel-size products or makeup formula like lip gloss, eye serum, to large 200ml or more for standard retail sizes.
Design & Finish: Custom printed designs, embossed logos, and various finishes like matte, gloss, or metallic.
This approach is ideal for businesses looking to create a branded cosmetic line without the upfront investment in manufacturing facilities.
Most Pick Sustainable Squeeze Tubes By Materials
The cost of manufacturing private label cosmetic tubes can vary significantly based on several factors. Let’s break down the key considerations:
One of the most significant factors affecting the cost of private label cosmetic tubes is the Minimum Order Quantity (MOQ). Manufacturers often require businesses to purchase a minimum number of units per order, which can range from a few hundred units to several thousand units, depending on the manufacturer.
Low MOQ: Some squeeze tube manufacturers may offer low minimums like from 100 or a bit more, for smaller brands or startups, which may result in higher per-unit costs.
High MOQ: Larger orders w/ moq from 5000 pcs usually mean a lower per-unit price, but this requires more capital upfront. Brands with established sales channels may find it easier to justify purchasing larger quantities, as it will lower the overall cost per unit.
The type of material you choose for your cosmetic tube plays a crucial role in determining the cost. The most common materials used for cosmetic tubes are plastic (PE, PET) and aluminum, though there are also eco-friendly options such as sugarcane bioplastics or recycled materials.
Plastic Cosmetic Tubes: These are typically the most affordable option and come in various forms, including squeezable tubes, stand-up tubes, and airless tubes.
Aluminum Collaspible Tubes: Slightly more expensive than plastic tubes, aluminum tubes are often used for high-end or luxury products. They provide a premium feel and are more durable.
Eco-Friendly Tubes: Using sustainable materials may increase costs, as eco-friendly plastics or biodegradable tubes often have higher production costs.
The choice of material will depend on your brand’s positioning, target market, and sustainability goals. Brands aiming for a premium or eco-conscious image might invest in aluminum or eco-friendly tubes despite the higher costs.
The size of the cosmetic tube directly affects the cost. Larger tubes require more raw material and often have higher production costs. Small tubes, on the other hand, tend to be more cost-effective per unit but might not provide the same value when sold to consumers, who often prefer products in more substantial sizes.
Here’s a general breakdown of typical tube sizes and their associated costs:
Small Tubes (10-30ml): Ideal for travel-sized products or testing new products. These tend to have a slightly higher per-unit cost due to the need for smaller batches and specific packaging requirements.
Standard Tubes (50-100ml): The most common size for retail products. These are generally the most affordable in terms of production and can be priced attractively to consumers.
Large Tubes (150-200ml or more): Typically used for lotions, creams, or other bulk cosmetic products. While larger tubes are less expensive in terms of material usage, they may still incur higher costs due to the complexity of packaging and customization.
Customization adds a premium to the overall cost of manufacturing private label cosmetic tubes. There are several elements you can customize besides your arts, including:
Printing & Labeling: Custom printing, foil stamping, or embossing your logo and branding onto the tubes can increase the cost. Depending on the complexity of the design, the printing method (e.g., flexographic, silk-screen, or offset printing) can affect the cost.
Finishes: If you opt for specialty finishes like metallic or soft-touch coatings, matte or glossy finishes, these will increase the cost. Premium finishes create a higher-end look but can significantly impact your overall budget.
Tube Cap Types: Some tube caps, like flip-top caps, screw on, twist off, pumps, or custom-designed closures and extra applicators for better user experience and brand identity, are more expensive than standard caps.
The more customization you add, the higher the per-unit cost will be. It's essential to balance the desire for unique, branded packaging with the need to stay within your budget.
The location of the cosmetic squeeze tube manufacturer can also impact costs. Many private label manufacturers are based in countries with lower labor costs, such as China, India, and Southeast Asia, which can significantly reduce the cost of production. However, shipping costs, import duties, and lead times should be factored into your total cost of goods.
Domestic Manufacturers: Choosing a domestic manufacturer might cost more in terms of production but could reduce shipping costs and delivery time. It might also be easier to communicate and oversee production.
Overseas Manufacturers: While overseas manufacturers can offer lower production costs for custom squeeze tube, you will need to consider the cost of shipping, customs, and longer lead times. International collaspible tube manufacturers can also sometimes offer more advanced or innovative production techniques.
Aside from the direct manufacturing costs, there are several other expenses that brands need to consider when manufacturing cosmetic tubes:
Some manufacturers charge a setup fee for creating custom molds or printing plates, particularly for unique packaging designs. This fee is typically a one-time cost but can vary depending on the complexity of the design.
When working with international manufacturers, shipping and logistics can be a significant additional expense. These costs vary depending on the shipping method (e.g., air freight, sea freight) and the destination. Expedited shipping costs can be high, while bulk shipping might reduce the cost per unit but takes longer.
Ensuring your tubes are durable, leak-proof, and aesthetically pleasing is essential, especially for cosmetic products. Some manufacturers charge for quality control checks, batch testing, or additional compliance testing (e.g., for international markets with stricter regulations like the EU or the US).
Once the bulk custom squeeze tubes are manufactured, they need to be packaged for retail. The cost of secondary packaging, such as boxes, inserts, or outer cartons, should be factored into your overall cost. If you're not ready to launch your product immediately, you may also incur storage fees for warehousing.
While costs can vary significantly based on the factors mentioned above, here’s a rough estimate of what you might expect to pay for private label cosmetic tube manufacturing:
Small Orders (100-500 units): The cost per unit could range from $1 to $5, depending on the material, design, and customization. Smaller quantities typically have a higher unit cost.
Medium Orders (1,000-5,000 units): With a larger order volume, the price drops to $0.50 to $3 per unit.
Large Orders (10,000+ units): For bulk orders, you could expect to pay as low as $0.25 to $1 per unit, depending on the level of customization and materials used.
Remember, these prices are just rough estimates, and the final cost will depend on your specific requirements.
To ensure that you're getting the best value from your private label cosmetic tube manufacturing, consider the following tips:
Negotiate MOQ: While higher MOQs often reduce costs, negotiating lower minimum order quantities could help balance your budget with your inventory needs.
Compare Multiple Manufacturers: Get quotes from several manufacturers to compare prices and customization options.
Prioritize Essentials: Focus on the customization elements that will make the most impact on your brand. For instance, while foil stamping and custom caps may look attractive, they can also increase the price.
Consider Long-Term Production: Committing to larger orders in the future can help you negotiate lower per-unit prices.