Cosmetic packaging design-cosmetic tube manufacturer

●Design team: cosmetics packaging design

●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives. In the trend of buying cosmetics, consumers have higher and higher requirements for the quality and packaging of wholesale cosmetic tubes. From the perspective of packaging alone, cosmetic packaging needs to focus on style design and innovation in packaging materials for wholesale cosmetic tubes, in order to increase its appeal to consumers and meet the needs of consumers for individual wholesale cosmetic tubes packaging.

●Customer: cosmetic packaging

The cosmetics packaging company pursues the corporate tenet of 'integrity, truth-seeking, dedicated service, and only seeking satisfaction', and is committed to providing customers with comprehensive and satisfactory services and creating maximum value for customers. ●Analysis of the hot selling status of mainstream cosmetics in the market: 1. Strong advertising; 2. Long-term accumulated successful marketing strategies of the brand; 3. Variety of cosmetics to meet the needs of different consumer levels; 4. Creative packaging design.


1. Cosmetic bottle design: Due to the light weight, convenient molding, easy coloring, drop resistance and high impact resistance of plastic containers, the protection performance and visual display effect are suitable for cosmetic packaging.

The nozzle part and base of the bottle are plated into gold by electroplating process, which enriches the color level of the packaging. The main color of the bottle is off-white, giving people a crystal clear feeling, reminiscent of fair and shiny skin. The front of the bottle has English plus patterns, and the back is a combination of Chinese and English. The content of the bottle uses various processes such as bronzing, silk screen and thermal transfer. Each process has its own unique highlights, and these are set against the beige background It looks simple yet high-end atmosphere, giving this series of cosmetics a luxurious and fashionable product connotation.

2. Packaging design of wholesale cosmetic tubes: The wholesale cosmetic tubes of this series of cosmetics are designed to be folded in a rectangular shape, and the lid and the bottom of the box are all in a card structure. The packaging material is made of whiteboard paper with a certain degree of toughness, which is not easy to break when folded and is easy to print. The packaging is mainly off-white.

The design of the packaging of wholesale cosmetic tubes, the color matching with a small area of ??light blue ink is natural and harmonious against the large area of ??white bottle, it is full of clean and pure feeling, coupled with the pattern in the middle of the box, each picture is like a picture. Fish are swimming in the water, deer and sheep are flying in the clouds and the sky, the horses and horses are in the sky.

3. The text layout of wholesale cosmetic tubes packaging: The font of the packaging is an important part of the packaging. It mainly conveys information to consumers, enhances the product's identification and visual transmission effect, improves the appeal of the product, and effectively expresses the design. Theme and idea. Creative and personalized text design can easily arouse the resonance and memory of consumers.

Brand culture is the main basis for packaging design. When designing this series of cosmetics packaging, the image design is based on the customer’s corporate culture, drawing on traditional graphics, colors, etc., combining modern design methods, packaging materials and production techniques, and focusing on the overall packaging The sense of coordination, including the coordination of style, color, graphic text size, etc., to design unique packaging.

A brand needs many prerequisites to succeed in business, and the brand image and the appearance of its packaging are important factors among them. Hanxiang Design has always insisted on creating classic, unique and high-value design works, and strives to achieve brand value for customers.