How top cosmetic packaging suppliers 'innovate'
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions. As individuals gradually shift to a low-waste and zero-waste lifestyle, issues surrounding the use of packaging materials have become a top priority in various industries.'
According to the research company, these changes related to the health of the planet have turned attention to more environmentally friendly alternatives, including new packaging. Although it has been established that sustainability is the key to almost all innovative solutions, there are still many ways to explain this term.
Yusu packaging-cosmetic packaging material customization
How suppliers in the beauty industry define innovation
We asked some suppliers in the beauty industry how they define innovation in the packaging development process.
Here are some of their responses:
Brian Saputo, Executive Vice President of SeaCliff Beauty
Although the most common explanation for innovation is unique and novel, I was taught early in my career to think about innovation more broadly. '
He said that SeaCliff Beauty regards sustainable development as innovation, and even the joy of consumers as innovation. He said, 'Innovation is actually, for example, solving an existing problem or challenging an existing belief.'
Megan Langdon, Global Design Director of HCT Group
'Innovation has many definitions and expressions in the beauty industry. However, I firmly believe that its purest form is that the product or packaging fills the gaps in previously unidentified problems or needs.'
Eleanor Bunting, ICS Marketing Manager
Sustainable packaging elements are the key to innovation. “Driven by consumer demand, especially Generation Z and young millennials, they actively seek packaging that is in line with their social values. The sustainability of packaging is still the main beauty of today’s world. focus.'
She added: “Innovation does not necessarily mean creating the latest technological beauty products, but can simply adapt to current packaging to provide more sustainable or functional solutions.”
Standing in 2021, why are the big-name cosmetics accelerating the reform and replacement of packaging materials
From 2020 to 2021, everything becomes faster.
In the mobile phone industry, Xiaomi and Vivo release two flagship phones a year, and Samsung and Oppo will also be released soon, which has never been seen before. In 2021, when the global epidemic and the economy are still uncertain, whoever seizes the opportunity in the Chinese market will get more.
The cosmetics industry is also at this time, is quietly carrying out a package material replacement and reform activity. To use newer and faster products to seize the domestic cosmetics cake, the reform of cosmetic packaging materials is undoubtedly the most effective measure. Although material body R&D innovation is important, it is no longer suitable for the current market.
lisson packaging-glass liquid foundation bottle
When everyone went to the mall or specialty store to buy cosmetics recently. Have you noticed the products you have used before? They successively changed the design of the packaging bottle. Even some products have increased their prices in the form of upgrades due to the replacement of the packaging design. All these signs show that replacing the packaging materials of products is already the trend of the times in 2021.
Brand cosmetics packaging materials need to incorporate aesthetics and innovation
Consumers today are generally very picky. The main reason is that the products you use must not only be effective. Also looks good. After all, there are many brands of cosmetics nowadays. There are really some brands that pay special attention to outer packaging in the sales process. But many people will also say. Some products, such as SK2 bottles, always feel like this. But if you are a long-term customer of their home. You will find that their packaging has been adjusted in subtle ways. And it will be in different seasons. There are some limited packaging products appearing.
Inventory of some high-value cosmetic packaging in 2021
Many young consumers love the outer packaging. Far more than the cosmetics themselves. There are even young consumers who buy a product for a good-looking bottle. and so. I see that the packaging of other people's products is constantly being updated. How can your cosmetics remain unchanged?