Private label makeup manufacturers today cover a wide spectrum of beauty products, enabling brands to build complete collections under one roof. These include:
Face Makeup: Foundation, BB/CC cream, powder, blush, bronzer, and highlighter.
Eye Makeup: Mascara, eyeliner, eyeshadow, eyebrow pencil, and brow gel.
Lip Makeup: Lipstick, lip gloss, lip balm, and liquid lip tint.
Base & Primer Products: Setting sprays, primers, and mattifying creams.
Nail Makeup: Nail polish and nail care formulas.
Makeup Removers & Cleansing Products...
From cruelty-free vegan formulations to high-end luxury textures, modern manufacturers customize ingredients, finishes, and packaging to meet the distinct identity of each brand.
Why consider them: COSMAX is one of the world’s largest cosmetic manufacturers, trusted by major international beauty names. They are known for high-volume capacity, advanced R&D, and full-service OEM/ODM solutions.
Factory footprint & capacity: Multiple plants across South Korea, China, Indonesia, Thailand, and the USA. A single Pyeongtaek facility can produce roughly 130 million units per year, with total capacity exceeding 1.7 billion units globally.
Formulation expertise: Full range of color cosmetics—lipsticks, powders, foundations, eyeliners, mascaras—and hybrid skincare-makeup formulas.
MOQ & lead time: Typical starting MOQ of 1,000 – 5,000 units per SKU; development and production lead time around 45 – 90 working days depending on customization.
Best for: Established brands and large enterprises needing consistent high-volume production, multi-region supply, and advanced formulation innovation.
Why consider them: U.S.-based private label manufacturer offering flexible quantities and full branding support—ideal for startups testing products before scaling.
Factory & production: Located in New York with full on-site manufacturing and filling lines.
MOQ & flexibility: Stock items can be ordered with very low minimums, sometimes as little as 12 pieces per shade; private label orders start around $150 order value.
Formulas & services: Offers both stock and custom formulations, product labeling, and packaging sourcing for turnkey delivery.
Lead time: Shorter for stock items; 4 – 8 weeks typical for custom formulas.
Best for: New or indie brands needing small-batch runs, quick launch cycles, and U.S.-made credibility.
Why consider them: European manufacturer focused on luxury makeup, premium packaging, and high-quality formulations that meet EU regulatory standards.
Model: Offers both OEM (ready-made formulas from catalog) and ODM (full custom development).
MOQ & lead time: Catalog OEM minimums around 240 – 360 pieces per SKU; full custom projects generally 2 – 3 months lead time.
Formula & focus: Expert in high-end lip, eye, and face makeup with strong emphasis on texture innovation and clean formulations.
Best for: Brands targeting European or luxury markets that require strict compliance, refined textures, and upscale cosmetic packaging.
Why consider them: A global OEM/ODM supplier specializing in flexible production and cost-effective entry for new brands.
MOQ & lead time: Typical starting MOQ about 1,000 units; lead time ranges from 2 – 6 months depending on product type.
Formula & support: Offers extensive shade and texture libraries, plus regulatory assistance for new market entry.
Factory capacity: Medium-to-large-scale output with in-house filling, assembly, and testing.
Best for: Startups and medium-sized brands seeking balanced cost, customization, and professional support.
Why consider them: A multinational manufacturer supplying some of the biggest names in cosmetics. Known for R&D excellence and innovation.
Factory network: Facilities in Europe, North America, South America, and Asia.
Capacity: Over a billion units annually across makeup and skincare categories.
Formulation strength: Pioneering color and texture technology—pressed powders, baked cosmetics, creamy bases, and skincare-makeup hybrids.
MOQ & lead time: Generally higher than average—typically 5,000 – 10,000 units per SKU with lead times from 3 – 6 months.
Best for: Global brands requiring innovation pipelines, scalable capacity, and trend-driven development.
Prioritize low MOQs and short lead times.
Choose manufacturers with stock formulas and packaging options to reduce development costs.
Look for turnkey services (formula + packaging + labeling) to simplify logistics.
Confirm regulatory guidance—especially for U.S., EU, or Asian compliance.
Evaluate global capacity and supply chain stability.
Seek partners offering exclusive formulations and multi-SKU project management.
Ensure production sites have certifications like GMP, ISO 22716, or FDA registration.
Plan for longer development cycles and higher MOQs when building custom or patented lines.
When shortlisting a manufacturer, always request these specifics:
Metric | Why It Matters | Typical Range |
---|---|---|
MOQ per SKU | Defines entry cost and stock risk | 12 pcs – 10,000 pcs |
Lead time | Impacts launch schedule | 4 – 12 weeks (stock) / up to 6 months (custom) |
Production capacity | Determines scalability | 1 – 100 million + units per year |
Formula options | Indicates innovation and differentiation | Stock, Semi-custom, or Fully bespoke |
Certifications | Ensures quality and compliance | GMP, ISO 22716, FDA, cruelty-free, vegan |
Choosing a private label makeup manufacturer depends on your brand’s size, target market, and growth goals.
Startups should favor flexible MOQs, rapid turnaround, and turnkey solutions.
Big brands should focus on innovation, R&D strength, and international capacity.
The right partner becomes more than a supplier—they’re your silent co-creator, ensuring consistency, performance, and beauty behind every product on the shelf.