( Zhang Daosheng] China's oldest cosmetics enterprises using e-commerce to Renaissance
China's oldest cosmetics brands' Xie Fuchun hopes into fashion e-commerce to bloom. 11, the reporter from e-commerce giant alibaba's pay treasure ( China) Network technology co. , LTD. , the company has made cooperation with yangzhou Xie Fuchun cosmetics co. , LTD. , to provide Xie Fuchun e-commerce marketing support. Was founded in 1830, yangzhou Xie Fuchun cosmetics co. , LTD. Is China's first enterprise, at the beginning of the 20th century was a famous international cosmetics brand. At present, 'Xie Fuchun' has opened online mall. 'Xie Fuchun' marketing director, said: 'Xie Fuchun past sales channel is unitary, combined with the electronic commerce development marketing can make up for the inadequacy of the channel. 'in recent years, e-commerce gained great progress in China, especially the online retail has become one of the Chinese cosmetics marketing channels of emerging,' Xie Fuchun 'hope to be able to use electronic to rejuvenation. It is reported, 'Xie Fuchun and pay treasure this cooperation, and pay treasure to the' old 'first hand in hand with China. The number of users has overtaken paypal, leaps to the world's first electronic payment company, said the hope that through this cooperation, for its numerous' old 'cooperation with China can draw lessons from mode. （ the
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.