Yiqing chemical property reorganization 'goldfish' to start a brand
Recently, the Beijing yiqing daily chemical ( Group) Thin co. , LTD. , said a holding property of cosmetic industry officially launched adjustment scheme, but given the domestic numerous cosmetic brands are unfavorable situation, foreign acquisitions development yiqing holdings will not consider the cosmetic brand sold to foreign capital. Beijing yiqing daily chemical ( Group) Co. , LTD. , general manager, said Liu Boxiong yiqing cosmetic formed by yiqing holdings investment, focus on integration with Beijing chemical factory, Beijing goldfish technology co. , LTD. , Beijing li source advantage resources of the company. Current yiqing chemical property adjustment scheme has been cleared by the municipal state-owned assets supervision and administration commission and officially started, the adjustment of concrete is to point to by institutions and personnel adjustment, share resources, capital assets, and unified deployment, do big yiqing's daily chemical industry. It is understood that the goldfish technology company affiliated to the Beijing daily chemical factory, two main business 'panda' brand of washing products such as 'goldfish', Beijing li source company, has a 'baby' 'qi' 'China' 'violet' these famous brand. Years, Beijing beautiful source companies formed a joint venture with Japan shiseido shiseido source cosmetics co. , LTD. , the main 'aupres' brand. And 'aupres' is not in the property right adjustment range. After adjustment, the 'goldfish' brand will become a lighter Japan's flagship brand. Yiqing Japan not only to carry out various activities to expand the 'goldfish' brand visibility, also actively expand outgoing market deployment plan. As a familiar brand of Beijing residents, however, the reporter found that goldfish product did not enter the large supermarkets such as carrefour, wal-mart channel. Liu Boxiong said about it, though not into these channels, but sales have been good, annual increase is double digits, years of goldfish series product sales have nearly one hundred million yuan, is expected to reach this year. One hundred million yuan. Editor: Johnny
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
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Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
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