Yasi lauder would acquire Smashbox Cosmetics
Yasi lauder ( Estée Lauder Cos. 公司。 ） Already in Hollywood, turning by photography studio to Smashbox Cosmetics company Beauty Cosmetics Inc. Behemoth to deeper into the rapidly developing alternative retail channels, at the same time entering the digital media space. Lauder, said on Monday that acquisition has signed by the Dean and Davis established Factor in this Los Angeles cosmetics brand of the final agreement. Dean and Davis Factor is legendary Hollywood makeup girl the son Max Factor. The acquisition includes the Factor brothers in photography studio founded in Los Angeles Smashbox a minority stake in the Studios. The deal is expected to end in the month, but need to meet certain conditions, including regulatory approval. Prices were not disclosed, but authorities estimate between million to $.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.