Women's patent is makeup? The method of vector: men into China's cosmetics market to be bestowed favor on newly

Method, according to media men become new cosmetics 'web celebrity' in China. As the change of market and the idea, cosmetics is no longer a special women's articles, put a little of cheek is red men also began to be accepted by the people, which spawned a male cosmetics in emerging markets. According to agence france-presse reported February 2nd, Jiang Cheng ( The sound) Freshman year was the first time to try a little block defect frost, his confidence because of this, in one fell swoop. Now, he is one of the hundreds of thousands of sharing skills of men in China, from the male cosmetics industry booming 'share'. The old man side brush foundation on the face, gently said: 'I found your makeup is quite easy. 'Jiang Lin said:' women can't fully grasp the concept of male cosmetics. If a girl with my cosmetics, may not be able to achieve the result of what I really want to. 'Every weekend, jiang chengdu spent hours in his comfortable temporary studio in Beijing, sit in front of his apple mobile phone, to live hundreds of people to try the latest make-up and cheek is red, the audience can buy his evaluation of products in real time. He told fans: 'the color is not very exaggerated, men can be used in a conservative environment security. 'Method of news media, online beauty makeup star in China poses a huge industry, these are known as' web celebrity 'Internet celebrities blurs the boundaries between entertainment and e-commerce. Many Chinese companies have introduced a real-time live platform, viewers can watch live video while shopping place an order. Cosmetics brands pay big money to hire network celebrities in their new product, the web celebrity are almost all women. But now the market has changed, cosmetics is no longer to be seen as a women-only, male celebrities to show that men can also be slightly wipe a little blush. Jiang Lin, a company that manage bloggers give him about RMB per month, details of cosmetics products. An international consulting firm, said the Chinese male beauty makeup market next year is expected to grow. % %, will increase over the same period the global market. Jiang said, he is worried about by parents to taunt, so can't picked up makeup brush before them. 'I don't want to conflict with their parents. Our idea is not completely consistent, values and ideas. 'He said. ' I didn't mean they don't think my makeup or what, they just can't accept a man makeup every day. 'A Chinese cosmetics company dedicated to men's chief executive, says Mr Mo these things will change over time. He added: 'there are more and more men will be more concerned about their appearance, demand will increase. Oriental male acceptance is stronger. 'A male beauty makeup blogger is thrush (in front of a mirror Images from AFP) Mr Mo in years created a company, product rarely at that time. Now the cosmetics company selling all kinds of cosmetics, from men of pink to lipstick, and transfer all business to online. He added: 'we saw early market potential. '' men may accept the makeup. Some men may be afraid to choose products in shopping center, so they are the best way to buy online, so our marketing strategy mainly on the network. Edit: viko