Why is expensive cosmetics can let consumers in consumption?

First, the temptation of cosmetics packaging.

the noble people pursuit is used items status symbol. And cosmetics packaging can reflect strength and costly to send the difference between the largest local, the same a bottle of cosmetics, ingredients, packaging the same but the propaganda of different characters, put the position is different, it is different, the effect of no change of it is a simple green cosmetics packaging aluminum tube packaging.

there is a famous fashion show host once said, gave a girl a bottle of lotion, a lipstick, would not let her open mouth, excited to say anything, but if you give her a bottle of perfume of art, exquisite luxury streamlined body lotion bottle, she definitely will regard sb with special respect or new views, at the end of the day a woman is unrealistic fantasy love of animals, the practical care and XiangShouXing cosmetics sometimes like a husband and lover's role in their eyes. The second:

the temptation of the brand.

most of the time we are trying to use a different brand of cosmetics. And these are made by some famous brand of red. Each star has a group of loyal fans. When a brand of cosmetics with the pop star endorsement, this brand of cosmetics is step by step into the hearts of people. Let them willing to crazy spending.

third, hype

luxury sent to protect skin to taste the story-teller, reflect the brand image from the story, Sisley noble origin, Chanel's gorgeous lady, givenchy Hepburn legend, a woman should play the part of the United States, always need to have an idol and templates, a perfect image of the predecessors, a woman's power and confidence will be virtually doubled. New concept, it is costly to send another card, StellaMcCartney 100% organic skin care & other; Give you all of the necessary skin, do not give your skin throughout all she doesn't need &; That fits.

4: status symbol

consumption idea is different, everyone like to buy cars, each car can drive, but open up a millions of bentley feeling really than 20 times a 200000 mid-range car cool, isn't it, but it is a kind of status symbol, is no no doubts on this issue, see people think tank.

any items comply with a principle. Cognitive principle: expensive = quality. The biggest temptation is value. Can bring value to the consumer is pushing expensive items to consumers in consumption.