Why domestic cosmetics packaging enterprises lack of competitiveness?
An enterprise, when you have no control of absolute market monopoly power and resources in the industry, can only into the jungles market fully open, when your business there is no market day long2 dao tu in the power tool, that can only be ravaged market users, accept the baptism of the price war. And this is the current situation of cosmetics packaging market, the fighting ahead, everyone shopping on price. What is the situation, lead to this phenomenon in cosmetics packaging factory lack of market competitiveness?
the so-called product innovation at present domestic cosmetics market, most of the process is like this: the boss personally, when buyer abroad channel such as first-line brand conference and exhibition on photo to buy finished product, home in the evening call technical personnel deconstruction, and then the relevant departments of formula manufacturers, packaging design, market planning, product on the market. The Chinese cosmetics brand, is currently in the chaos growth stage, growth in the micro innovation and imitation. In particular, some market follower, rely on copying international first-line brand, eating into the long tail market. But sadly, China is now more than 80% of the brand innovation, are copied, pseudo innovation. As for the upstream of form a complete set of brand cosmetics packaging enterprises, don't allow you to have big innovation on product modeling, only imitate others brand, has asked for you, is the price, as well as delivery speed, speed, or speed!
throughout the start-up, cosmetics packaging industry is mostly used to the company's core backbone, with the technological out of business, doing business out of looking for technical board, the two sides set up a factory, due to the improvement of the manufacturing chain, mostly process outsourcing, and then make a product into the market at a lower price, market attack prey with his former club, after the user orders, with the survival and development, hiring increase equipment factory. After a period of time, the enterprise and the core team members, fission out an innovative small factory. Core backbone's departure, let many bosses no longer trust employees, no longer spend focus training employees, resulting in enterprise talent cohort, lack of the experience accumulation and the continuation of thus lack the gene of innovation.
the new technology, new materials research and development is a long-term strategic project, as a private manufacturing enterprises is difficult to bear the cost and time, and as a professional education and research and development institutions, due to the industrialization of education, professor businessman, lead to the lack of originality, lack of patience, the results of research and development and the market running in matching degree is also a problem, even if the matching complete, how to dock with the market, the construction of the production platform, connection, also on the market at present is lack. This is why a lot of new technology and new material can only be the cause of the tower.
this is the common fault cosmetics packaging market, intellectual property rights, whether the appearance of minimally invasive or structure of the utility model patents, once the market, less than a week, rival abound, and mostly in cost WeiLiJia in selling, has caused many original type enterprise, research and development costs is not recycled, can only enter a price war.
the domestic cosmetics packaging business owners, are currently 60, 70, after they are in the market after the baptism, in the face of intelligent, digital, information-based, plus has entered the time of around 50, so no longer entrepreneurial ambition, many second generation unwilling to succession, the problem for them is a candy, enterprise sell loathe to give up, keep and hard for you, let them to get the innovation, can only say helpless.
the lack of competitiveness and brand cosmetics packaging enterprises and downstream terminal, only the price war, whether active or passive, can only have been involved. Like price war without a cosmetics packaging materials factory, but this is every stage of the survival of new ventures necessary, from price war, how to upgrade the value of supply chain collaboration war era, it has become the new generation of cosmetics packaging materials will test, this bureau how to break, break it, we fall.