Why do prices of high-end cosmetics is more popular?
Some people, the pursuit of beauty, but don't care about the price of high and low, rich women, in particular, is extremely high end cosmetics. Cosmetics due to rising prices as production costs rise, in recent half a year to cosmetics price wave is a wave of something new. However, this does not seem to affect the cosmetics market, it is more popular some high-end cosmetics. Now the market is very bad, but contrarian, cosmetics market is booming. Years and economic recession, the cosmetics market, however, good condition, 'the recession, lipstick sell like hot cakes. 'Lipstick for the recession of the cosmetics market economy resulted in a turnaround, but in rising prices, the global economic situation, lipstick economy will once again swept across the cosmetics market. Estee lauder, l 'oreal, lancome, biotherm, armani, YanShi, kan, clinique and other international brands, seems to have become a powerful force, condensed qiqi for luxury goods market, which will not be very outstanding popular brand, is left behind and nearly out of the cosmetics market. Beauty, is everyone in the pursuit of face, but everyone can not lose dignity. In order to save face, maintaining the image, not only the woman will be losing money on cosmetics and even men can't show weakness, with maintenance pace, the skin care products for men are of great volume. Because of curious, because rare, so man skin care products more expensive than women, but men's skin care products has always been takes high-end course, so even if less sales, but very profitable. According to the l 'oreal, according to data in the past year, its man skin care products, once reached. %, % higher than cosmetics overall market, and fill up the whole cosmetics/men's skin care market. Cosmetics market the overall rise in price, but to have a desperate need for cosmetics, price will not reduce their purchasing power for the cosmetics, it is the same price, high-end cosmetics more let a person feel real benefit, more popular. Editor: XiaoDong WWW. hzpzs。 Net editor: Dong Jing
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.