Who is more love in 618 / double 11 hoarding to protect skin to taste? The report says men is the main force
With the vigorous development of the electricity, all kinds of electrical business shopping festival let shopaholic. At the electric commercial shopping festival such as and a double tenth stock up has become a universal phenomenon, and consumers preferred to protect skin to taste the class is not to be missed chop hand category. Mall shopping festival, protect skin to taste a good time to stock up kay degrees consumer personal beauty makeup index data show that protect skin to taste class consumers, with double tenth stock up a shopping section proportion rising steadily, % of total annual online consumption growth from year to year %. Men prefer in electricity shopping festival stock up in many people's eyes, male consumers attention to skin care less than women, shopping carnival seems to has nothing to do with boys. But the study found that men's skin care spending more on throughout the year and a double tenth. Kay degree of consumer individual beauty makeup index, the male in the electrical business shopping festival consumption has accounted for % of consumption. So to seize a skin care needs of men, and a double tenth is the important time to occupy their shopping basket. Years of age or older consumers are more willing to in the electrical business shopping festival stock up consumers of different ages the dependence of electric commercial shopping festival are also different. Kay degree of individual consumers index found beauty makeup, - At the age of consumers in the electricity business shopping festival to stock quantity proportion is higher than the young, don't like the behaviour of the young people always pulling weeds grow grass, - Simple clear skin care demand, timely grasp and put a target stock up. In conclusion, buy protect skin to taste, and - male consumers Age of consumers shopping day of the electricity suppliers dependence degree is higher, skin care vendor chasing young female consumers at the same time, also don't ignore the needs of this group of people. Smoke has been lit, the manufacturers have to attract consumers at the same time, we should hurry into the shopping cart up a few more sample ~ wish you enjoy cut hand. Editor: huang rui
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●Design team: cosmetics packaging design
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