In the research and application of anti-counterfeiting packaging means deep before, need to the attribute of drug circulation and distribution more comprehensive consideration, the anti-counterfeiting packaging method to determine the use of specific methods, technical characteristics, production people, anticipated effect and effective period etc. In the anti-counterfeiting packaging analysis of positioning, discusses the need from the following aspects: ( 1) The drug itself economic value and social value. In general, anti-counterfeiting packaging technology should match the value of drug class. ( 2) Adopt the technology development of anti-counterfeiting packaging cost and production cost of the cost of the overall development and production ratio is reasonable. ( 3) The attribute of drug characteristics and consumption level. ( 4) The anti-counterfeiting packaging technology adopted by the corresponding identification test methods. Recognition methods and tools should be reliable, convenient and practical. ( 5) In circulation anti-counterfeiting auxiliary management means the effective choice. Such as through the store sales, enclosed copy network which can effectively prevent false and inferior product sales link in plastic bottles. ( 6) Production scale, automation and standardization. Make the counterfeiters who are difficult to produce cheaper and inferior goods. ( 7) Adopted by the anti-counterfeiting packaging technology can be improved and the possibility of an open class generation.