What are the key points of cosmetic packaging design
The function of cosmetics and cosmetic packaging
The so-called cosmetics refer to daily chemical products that are applied to human skin and hair in different ways such as coating, rubbing, and spraying to clean, protect, beautify, and promote physical and mental happiness. Cosmetic packaging refers to the container, inner and outer packaging, and a series of designs related to it.
The main functions of cosmetics are as follows:
1. Cleaning effect
It is used to get rid of the unclean substances in the skin, hair, etc. and the unclean substances produced in the process of human secretion and metabolism. Such as: facial cleanser, bath lotion, shampoo, etc.
2. Protective effects
Protect skin and hair, etc., make it moisturized, soft, smooth, and elastic, to resist the damage caused by cold wind, hot sun, ultraviolet radiation, etc., to prevent dry and cracked skin and dry hair. Such as: moisturizer, anti-cracking oil, sunscreen, conditioner, etc.
3. Nutrition
It replenishes skin and hair nutrition, increases tissue vitality, maintains the water content of the skin's stratum corneum, reduces skin wrinkles, slows down skin aging, promotes hair growth and prevents hair loss. Such as: vitamin E nutrition cream, pearl cream, nutrition mask, hair tonic, etc.
4. Beautification
Beautify skin and hair, increase charm and enhance self-confidence. Such as foundation cream, rouge, lipstick, hair dye, eye shadow cream, perfume, etc.
5. Control effect
Prevent or treat the physiological and pathological phenomena of skin and hair. Such as: freckles cream, acne cream, prickly heat water, etc. The spiritual effect of cosmetics on people cannot be ignored. It can make people more beautiful, confident and pleasing to the eye. With the development of material civilization and spiritual civilization, people's level of appreciation and appreciation continue to improve. The choice of cosmetics is not only limited to practicality, performance, and price, but further requires the aesthetics, novelty, knowledge, culture and originality of the products, and more pursuit of spiritual enjoyment. Especially some young people who are pursuing individuality are looking for novelty and difference. Most consumers tend to speculate on the quality of their inner products through the appearance of the packaging design, so the packaging design of cosmetics has a very important position.
Cosmetic packaging design can increase the added value of original products and make enterprises obtain huge profits. Therefore, in order to be invincible in the fierce commodity competition, both manufacturers, merchants and designers must have a long-term strategic vision. , To be able to walk ahead of the times and play a role in guiding consumption. The role of cosmetic packaging is the same as other commodity packaging. It has the functions of protecting commodities, transporting, collecting and distributing, convenient use, conveying information, beautifying commodities, and promoting sales, especially the beautification function, which is particularly fully reflected in cosmetic packaging.
Classification of cosmetic packaging
As a popular and fashionable product, cosmetics have the dual values ??of practicality and appreciation. People enjoy the scent of cosmetics while they are in skin care, beauty, and hairdressing, which in turn generates beautiful associations and makes life better. And some cosmetics The packaging itself is a good work of art, which can make people enjoy spiritually.
There are many types of cosmetic packaging, and there are many classification methods, mainly: classification according to product function; classification according to dosage form; classification according to content composition; classification according to location and purpose of use; classification according to user's age and gender.
1. Classified by product function
It can be divided into three categories: washing, skin care and beauty:
The first category is washing products, which can also be called personal hygiene products, such as: facial cleanser, shower gel, shampoo, hand soap, etc.
The second category is skin care products, which can be called basic cosmetics, such as body lotions, day creams, night creams, sunscreens, moisturizers, essences, etc.
The third category is beauty products, which can be called cosmetics, such as: foundation cream, whitening milk, color series, which include: eyebrow pencil, lipstick, eye shadow, rouge, mascara, etc.
2. Classified by product purpose
Can be divided into the following categories:
(1) Cleansing cosmetics: cleansing cream, facial cleanser, etc.
(2) Protective cosmetics: vanishing cream, lotion, etc.
(3) Cosmetics for beauty: rouge, eye shadow, lipstick, etc.
(4) Nutritional cosmetics: ginseng cream, pearl cream, placenta cream, etc.
(5) Medicinal cosmetics: freckles cream, acne cream, etc.
3. Classified by product formulation
(1) Aqueous products: perfume, toilet water, lotion, etc.
(2) Oil products: hair oil, sunscreen oil, massage oil, etc.
(3) Emulsion products: cleanser, moisturizer, hair cream, etc.
(4) Powdered products: incense powder, talcum powder, prickly heat powder, etc.
(5) Block products: rouge, eye shadow, etc.
(6) Cream products: shampoo, mascara, etc.
(7) Aerosol products: hair spray, mousse, etc.
(8) Pen-like products: lip liner, eyebrow pencil, etc.
(9) Pearlescent products: pearlescent shampoo, pearlescent nail polish, etc.
(10) Transparent products: transparent shampoo, transparent hand sanitizer, etc.
4. Classified by consumer
Can be divided into female cosmetics, male cosmetics and infant skin care products.
It can also be divided into hair care products, facial skin care products, eye skin care products, hand, foot, body care products, etc. according to the parts of use. There are also many special purpose classification products, such as anti-ultraviolet, spot removal, wrinkle removal, nutritional whitening, anti-allergic, etc. Each category of products has its own design features due to different attributes. Usually, the design graphics and text of washing products are more eye-catching, and the colors are bright; the skin care products are exquisite and elegant, and the colors are soft; the beauty products are designed to be graceful and luxurious, with rich colors. However, market competition is ever-changing. In order to design ingenious cosmetic packaging, it is necessary to break conventions, be brave to innovate and make breakthroughs in order to achieve the best visual effects.
Features of cosmetic packaging design:
For cosmetic packaging design, its product characteristics determine that its design is a design that integrates merchandise and culture, art and science, aesthetics and fun. Cosmetics are personal products that have more contact with consumers and are more direct. It has many varieties and detailed classifications, and the target of each product is becoming more and more clear. Therefore, for a particular cosmetic packaging design, there must be a clearer design direction and publicity goal, and the product information delivered to consumers should be specific and very clear. It is precisely because cosmetics are targeted and purposeful, so when designing, you must first locate, then design, to achieve a targeted. The packaging design of cosmetics can determine the design factors and design styles according to the different attributes, grades, sales areas and consumer objects of the products.