Watson new marketing strategy - WeChat marketing
Now have over thousands of stores in China watsons and thousands of members in more than hundred cities, can say, Watson is currently China's largest health and beauty products retail chain. The year before, watsons China officially stationed in taobao mall, open and official flagship store. The last two years, as WeChat, weibo marketing methods, such as watsons vigorously with the aid of new media, constantly explore new marketing tool. In guangzhou there are many large business super, such as swire remit, beautiful square has the watsons main store. Watson of the main business of cosmetics with watsons care products and other brands under its own brand name, such as p&g, Avon, etc. The tianhe district of guangzhou is a lot of white-collar class and Watson in the tianhe district using WeChat, precision marketing, very representative. In years, Watson's guess story section, win the activities of the tiffany bracelet. According to him, as long as the right friends can participate in lucky draw, win the bracelet. Watson requirements within the specified time, to answer the question correctly, can participate in activities, announced the winners on the watsons WeChat. Watson said the hotel, all the above activities by using mobile phones WeChat, this is WeChat marketing a successful operation. This month Watson on WeChat release of information. Needle to watsons members only. Request membership before the end of the month, with the membership card to its stores single shopping more than yuan, and the content have anonymous product, to participate in the lucky draw. Watson also through WeChat, provide customers with the IOS and Android system of mobile phone client online download, and requires WeChat members to share to the circle of friends, let more people to use. While doing WeChat marketing pattern watsons renovates ceaselessly, every once in a while, will introduce a new way of WeChat marketing. Watsons a clerk told reporters that, by means of WeChat extend their reach, also make the entity shop and online flagship store, apple online store, have the effect of promote each other. Edit: note: henan
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.