Unique small skincare shop, 2008 net profit more than 2. 50000!

One square metre only small skincare products shop, its staff should have a medium to travel each year, days paid vacation a year, we have a fixed monthly entertainment expenses, etc. The shopkeeper miss wu, with their own unique business strategy, entrepreneurship in skincare shop profits rapid growth of The Times. Years, has just walked out of the university of miss wu from raise to write ious. Ten thousand yuan, in the north village an inconspicuous location opened a little skin care products stores, the most difficult one day only yuan turnover. However, with the professional and humanized management, protect skin to taste shop has now expanded to two, from the gross margin is only RMB per month, development to the present two stores sales, a total of more than ten thousand yuan per month, net profit more than. Wan. Business strategy is both acting and sell the related products, miss wu to get exclusive brand berth beautiful qualification in sun yat-sen university, 'at that time with the lowest limit of RMB ten thousand, but they do allow a few hundred dollars every time I only take goods back to promote sales. 'Say, miss wu. And ten thousand yuan paid the rent for a simple decoration, venture capital has been don't have much. 'Do not have enough money to get out, just do skin care business need payment for goods is very high, I take the meta goods to berth beautiful, and begged the Avon cuhk promotion salesman, will her goods on consignment in my shop, fortunately she consented. 'But, much square metre store, tens of thousands of yuan cosmetics set up still feels empty. Therefore, 'so I use more than one thousand yuan back to underwear, paving half sold to protect skin to taste, half sell underwear. 'In the skin care products store development to a certain extent, miss wu is cancelled the underwear inside the store sales, single-minded to do skin care products. Business objects from college students to white-collar, timely adjust consumers miss wu told reporters, cosmetics shop at the beginning of the creation, target customer group is low and middle-income students. Due to the accurate positioning and double revenue growth. Years, however, there was a period of sales downturn, after detailed investigation, miss wu found that cosmetics shop business external environment has changed, 'first of all, the structure change of the college students, with the introduction of the university town, headquarters of sun yat-sen university undergraduate students, graduate students and foreign students, on the other hand, blue kouan etc. Large projects are also on the increase. As a result, the white-collar women also increased a lot, target consumption group age increases, the product requirements are different; At the same time, the purchasing power is rising, so should pay more attention to the brand and quality. According to these changes, miss wu to set business sales strategy. Increase, for example, biotherm, clinique, l 'oreal and other cargo into the traditional big brand protect skin to taste, after screening increase JUJU, SANA, lancel online brand of Japan and South Korea, the proportion of sell like hot cakes and strive for the agents to protect skin brand of home products sell like hot cakes. Management of key accounts do not favor, sales professional treat workers miss wu said that the most important thing is management. Whether friends or relatives to buy goods, must enter an item in an account, they should not be below discount VIP card. In the month sales for all ~ ten thousand yuan only, miss wu spent. Ten thousand yuan to introduce a 'steward' management system, when a lot of friends all think she's crazy. 'However, the introduction of such a management system, let me can be liberated from daily chores, so accounts be clear at a glance, almost no accounting. So I can have more time to do other things such as new possible cooperation. 'On the other hand, for skin care products stores, professional sales staff is very important. 'They can give a guest the professional skin care advice, a new person from entry to the independent shop will need at least a month's growth, so you must treat employees. 'Miss wu said, the current monthly spending at least yuan to staff, organize employee once a year and long-haul travel, employees enjoy days paid annual leave each year. Operating results from the first only sell thousands of net profit to the month. Don't have an easy time start-up stage. 'I started only a staff, for the first months of sales for the yuan, to remove the goods, the shop rent, only RMB gross margin, just enough I eat to live, a month later years, are only a few hundred yuan, continuous months gross margin. 'Miss wu told reporters, was the most difficult months and months, tried sales only two dollars a day. That period of time, she and her boyfriend with yuan a day, 'years, things began to improve. Gross margin to multivariate, months ~ yuan Maori, can feed myself! 'Now, miss wu in cuhk headquarters to open a small skin care products, solid home front. After adjustment, the accord cosmetics shop sales rise again. At present, the two skincare shops months sales totaled ten thousand yuan, net profit of about a month. Ten thousand yuan.