Two cosmetic advertising illegal publicity be shamed
Some time ago, we heard the news of the forbidden illegal advertising, false advertising, cosmetics. Now, there are many companies ignore the discipline, the advertising is wanton rendering. Today, the state administration for industry and commerce has exposed a serious violation of the law a few ads, there are two is cosmetic advertisement of false advertising, be shamed. The exposure and was named and shamed cosmetics ads have sweet person and embellish black crystal black hair dew and find yan water two kinds of products. The two products in the name of the consumers and image for product endorsements, and false guarantee the curative effect of false advertising is disciplinary action. Not practical advertising, unscientific curative effect that violated the advertisement law and related laws and regulations, in the face of consumers are misleading and cheating, in accordance with the law will be punished by the relevant. Cosmetics advertisement, excessive PS to make product efficacy exaggerated, easier to use for consumers psychological gap, mental and psychological impact. And false claims, cheating in a more direct harm the consumer body and mind. National advertising propaganda has carried on the strict rules of advertising, publicity all illegal advertising is illegal. Editor: XiaoDong WWW. hzpzs。 Net editor: Dong Jing
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.