Two chemical giants have announced plans to m&a procter & gamble to buy beiersdorf
The global chemical industry recently blustery, two big companies have revealed acquisition plan, and mergers and acquisitions object also belongs to the giant, the news is a blockbuster, let the end of daily chemical industry into a hornet's nest by blast. P&g recently announced a German famous cosmetic company interested in buying beiersdorf; Unilever's website confirmed previous bracing for a long time the company will to hundred million dollars to buy hair care products maker, tao's message. Jas tao should not be strange to Chinese consumers, the brand although now in the business line frequency is not high, but in a few years ago also was popular for a while. But unilever acquisition jas tao help to the development of the cleaning industry in China is not obvious, in contrast, procter & gamble to buy beiersdorf's influence is much higher in China. Chinese consumers is the most familiar brand for beiersdorf young popular skin care brand nivea, the brand awareness is quite high among young consumers. And beiersdorf owns sibao Japan % of the company, procter & gamble, if successful will beiersdorf in, its influence on the Chinese market will be further increased. Procter & gamble now in China the status of the cosmetic market has presented a dominant meteorological, head and shoulders, rejoice, pantene brand products such as Chinese consumers come into contact with every day. While sibao cosmetic, with difficulty, gone with the wind shadow, cool brands, these brands to join p&g family, p&g will have three quarters of the cleaning in China market. Since unilever, l 'oreal group in China, such as cleaning market facing the competition situation will be much worse. But p&g wants to buy beiersdorf is not so easy, because the deal not only to p&g and beiersdorf agreed that European Union antitrust authority approval is needed. European Union antitrust authorities may think p&g and the deal of beiersdorf monopolies, therefore refused to approve the deal, the situation after the unilever acquisition when Sally. Edit: small xing: anhui
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.