trend of cosmetics environmental protection packaging

Meaning of environmentally friendly cosmetic packaging Or a product aimed at correcting human odor and maintaining good condition. According to different uses, cosmetic environmental protection packaging can be divided into cosmetics, skin care, treatment, cleaning, hair care, hairdressing, hair fixation, bodybuilding, etc.

Development status of China's cosmetics environmental protection packaging industry

According to statistics from the 'Market Demand Forecast and Investment Strategic Planning Analysis Report of the Cosmetic Environmental Protection Packaging Industry' released by the Qianzhan Industry Research Institute, the sales scale of my country’s cosmetic environmental protection packaging market has increased from 251.8 billion yuan in 2012 to 341 billion yuan in 2016. The average compound growth rate was 7.88%, making it the world's second largest consumer of environmentally friendly cosmetics packaging after the United States.

At present, there are close to 4,000 domestic enterprises that have obtained environmental protection packaging production licenses for cosmetics, and there are close to 500,000 types of environmental protection packaging for domestic cosmetics, and there are a large number of manufacturers. The top ten brands in the domestic cosmetics environmentally friendly packaging market are basically foreign brands. In China, only Shanghai Jahwa and Jialan Group are listed, and foreign brands occupy a dominant position in the market.

At the same time, the market share of the top ten environmentally friendly cosmetic packaging brands is less than 50%, and the overall market concentration is not high. In the past two years, due to the slowdown in economic growth and sluggish retail terminals, the industry's growth rate has declined, and the growth rate has remained at about 6%. By 2017, the scale of my country's cosmetics environmental protection packaging market will reach 367.9 billion yuan. It is estimated that by 2018, the cosmetics environmental protection packaging market will reach 367.9 billion yuan. The market size is nearly 400 billion yuan.

The scale of my country's skin care products market continues to grow

At present, the Chinese people are already in the stage of extensive use of basic skin care products, and it is the sub-industry with the largest absolute increase in my country's cosmetics environmental protection packaging industry.

According to data from the Prospective Industry Research Institute, facial masks currently attract the highest attention among various skin care products, reaching 43%. The market share of facial masks in skin care products in my country has also increased year by year, and data shows that in 2016 it has reached 11%. In addition, the penetration rate of facial masks in my country is also showing a steady growth trend. Kantar Consumers’ research on Chinese consumers pointed out that in the past two years, the average weekly penetration rate of facial masks used by young women aged 20 to 35 has increased from 16% to 19%. This just shows that more and more Chinese have Starting to use facial masks, the era of facial masks for all the people in our country is approaching.

High-end and cosmetics drive growth to rebound, and consumption upgrades are the fundamental driving force

In 2017, the rapid growth of environmentally friendly packaging for high-end cosmetics and color cosmetics was even more pronounced, which was the main force driving the rebound in the growth rate of environmentally friendly cosmetics packaging.

The growth rate of environmentally friendly packaging for mid-to-high-end cosmetics continues to be higher than that for public cosmetics, currently accounting for about 20%.

Natural, organic, green and environmental protection have become the theme of the future development of the cosmetics environmentally friendly packaging market

Enjoying a healthy and environmentally friendly low-carbon life has become the consensus of more and more consumers in China.

Following this trend of environmental protection, the pursuit of nature and green in the production and use of environmentally-friendly cosmetic packaging has become an inevitable development trend of the cosmetic environmentally friendly packaging industry. Consumers require environmentally friendly cosmetic packaging to be harmless to the human body. In recent years, pure natural products and organic products have been highly sought after. They are a hot spot for the future development of the cosmetics environmentally friendly packaging market, and are also a key area for various cosmetic environmentally friendly packaging companies to strengthen research and development.

The competitiveness of domestic brands has increased, and they have continued to penetrate into the mass boutique and high-end markets

In recent years, more and more domestic brands have continuously improved their marketing capabilities, improved brand image, and enhanced their brand competitiveness by learning from foreign competitors. Domestic brands are better at developing than international brands

The third-tier daily chemical shop channels quickly seized the mass market in second- and third-tier cities. At the same time, in order to meet the increasingly diversified needs of consumers and to pursue high profit margins corresponding to high-end products, domestic brands have begun to launch high-end products.

Penetrate into the high-end product market.