Top Private Label Questions for Beauty Brand Startups: A Complete Guide

1. What’s the Minimum Order Quantity (MOQ)?

One of the first questions startups ask is about the minimum order quantity (MOQ). Manufacturers typically have MOQs to ensure production efficiency. MOQs can vary widely depending on the product type, packaging, and customization level.

Tips for startups:

• Look for manufacturers that offer low MOQs for startups to test the market.

• Understand how MOQ affects your pricing and cash flow.

3. Can I Customize the Formulation?

A major concern for startups is whether they can create a unique formula. Some private label manufacturers offer:

• Existing formulas ready for branding

• Custom formulations tailored to your brand’s vision

If you want your products to stand out, ask about custom formulations and whether the manufacturer can accommodate special requests, like vegan, cruelty-free, or hypoallergenic ingredients.

4. Can I Add My Logo and Branding?

Brand identity is everything for a new beauty startup. Most private label companies allow you to add your logo, brand name, and packaging design. Some even provide:

• Design assistance for labels, boxes, and tubes

• Options for different packaging materials and finishes

• Full turnkey solutions including branding, packaging, and production

6. Do Products Comply with Regulations?

Startups must ensure their products are safe and compliant with local and international cosmetic regulations. Key certifications and regulations include:

• FDA compliance (for U.S. markets)

• EU Cosmetic Regulation compliance (for Europe)

• ISO and GMP certifications for manufacturing quality

• Safety testing and ingredient transparency

Working with a compliant manufacturer protects your brand from legal issues and builds consumer trust.

7. Can I Mix Shades or Scents in One Order?

Many startups want variety without placing multiple orders. Ask manufacturers if they allow:

• Mixed shades or formulas in a single batch

• Different flavors or scents for lip gloss, lipsticks, or skincare products

This flexibility helps startups test the market with multiple variations while keeping costs lower.

8. What Are the Pricing Tiers?

Pricing is one of the most important factors for startups. Manufacturers usually provide tiered pricing based on order volume. Startups should consider:

• Bulk discounts for larger orders

• Extra costs for custom packaging, special ingredients, or logos

• Ongoing costs for reorders

Understanding pricing helps you create accurate financial projections for your beauty brand.

9. Do You Provide Turnkey Solutions?

Many beauty startups prefer turnkey services to simplify the launch process. Turnkey solutions may include:

• Formula + packaging + labeling

• Sample kits and mockups

• Marketing support, like product photos or catalog templates

Choosing a turnkey manufacturer can save time, reduce stress, and ensure professional-quality products.

10. What Support Do You Offer for Marketing and Branding?

Finally, startups often ask about after-sales support for marketing and branding. Some manufacturers offer:

• Product photography and lifestyle images

• Catalogs and social media content

• Guidance on selling platforms, like Shopify, Etsy, or Amazon

Support like this can give startups a competitive edge when launching their brand.

Tips for Choosing the Right Private Label Cosmetic Manufacturer

Beyond these questions, startups should consider the following tips when selecting a manufacturer:

1. Check Reviews and References: Look for brands that have successfully launched private label products.

2. Request Samples: Quality testing is crucial.

3. Evaluate Flexibility: Can the manufacturer grow with your brand?

4. Understand Costs: Include custom cosmetic packaging, shipping, and branding fees in your budget.

5. Verify Compliance: Ensure the manufacturer meets all safety and regulatory standards.