Toilet water 'into the' perfume group? （ 2)
Toilet water instead of perfume? So, if the fragrance of the toilet water and big perfume taste is so close, so, whether can replace the perfumes? In the perfume industry for more than ten years of ms zhang told reporters that the toilet water is absolutely no substitute for perfume. Perfume production process is complicated, is by no means a simple mixing can match the toilet water. Even if it can mimic the similar, but is decided by its raw materials, formulation and its 'status'. Reporters from givenchy counters to see the store, a ML bottle of givenchy ocean series perfume sold for as much as RMB, while similar to the smell of the toilet water as long as the yuan, including the huge price gap is not without foundation. Perfume through the process of heavy and complicated, put some expensive prepared in the natural raw materials such as production, to produce the perfume smell of rich layers, can is very cheerful. And toilet water, basically is the effect of products, are specially developed for drive midge effect and so on, its main focus remains on the effect on the performance, the fragrance is attached, so the fragrance is just through simple fragrance mix, and really no comparative big perfume. Reporter made such an experiment, at the same time apply two kinds of products in different hands. As a result, the toilet water - is only just beginning Minutes more strong fragrance, then slowly fade, until an hour or so, fragrance is basically disappeared. And the fragrance of perfume can stay all day. Toilet water marketing success toilet water success 'into the' perfume, toilet water is alongside top big perfume, successfully made a beautiful turnaround. Toilet water in recent years, the performance has been flat, types and volume of supermarket shelves also gradually began to decrease, toilet water begins to start gradually decline. Today, toilet water and big perfume taste similar strategies, attracted many consumers looking to purchase, and the price is affordable, repeat customers are also gradually increase. Many consumers spend said yuan can buy a bottle of perfume of 'big', really very affordable. Editor: huang rui
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●Design team: cosmetics packaging design
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