To compete with foreign brand local cosmetics shop in transition
After years of development, China's domestic cosmetics store is facing a dilemma, the industry declining revenue profit level. Mainland recently, rumors 'salsa' thousand color shop CEO departure due to 'performance is not ideal'; Goldbug and beauty routine, prominent local cosmetics shop after the 'enclosure' is also facing the bottleneck. The personage inside course of study analysis: as the first local cosmetics store, thousand color shop are faced with the problem of the whole industry is wake-up call. Industry analysis, points out that local cosmetics store after the first ten years of 'enclosure movement', was the turning point of the transformation. Many companies have already or will face like thousand color shop bottleneck, painful transformation is imperative. Known as 'the mainland version of salsa' thousand color shop open its first store in shenzhen, and set up thousand color department stationery co. , LTD, from now on the path of chain expansion: years, it has stores in southern China region; To development to close to home, after this business to double digits per year; Years, the industry said its sales nearly one hundred million yuan; By the years, thousands of color shop in national provinces and cities and regions has nearly hundred stores. However, after described the beautiful blueprint, thousands of colors and no plans on schedule, store plans had slowed, but the jian-zhong Lin more outgoing after year Spring Festival, thousand color shop relevant personnel said 'performance is not ideal' is the main cause for his departure, said the performance is not ideal 'related to the global financial crisis'. However, under the financial crisis, the same Watson announced in years ago to open stores in a city in China; Mannings will enter the mainland's first stores in Shanghai, and plans to add to the end of the year will be the total number of stores; Taiwan is a beauty and is planned in the south China market to speed up the open a shop.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.