Theory of female cosmetic packaging design
Abstract: as the saying goes, & other; Clothes make the man, the horse depends on saddle throughout &; , it is a good quality product to be converted into merchandise sold, by is packing. With the coming of the new era, continuous economic growth, people's material life level also present a rising trend. In China there are about 700 million women, including a large number of people are paying more attention to their own image, especially pay attention to the maintenance of the skin. So female cosmetics is the national and the world is the darling of the pursuit, so how to buy suits own cosmetics also became their distress problems. While women cosmetics packaging with cosmetics is linked together, together they became the object of women consumption, so women cosmetics packaging design is not only to highlight the characteristics of the product, also to cater to consumer psychology of the female, meet women pursuit of aesthetics. Packaging can let the consumer on the product does not understand the situation, with the feeling of the first to choose, so the packaging design is very important. This paper aims to successful women cosmetics packaging color, font design instance of simple analysis, to improve the overall level of women's cosmetics packaging as a reference.
keywords: women; Cosmetics; Packaging design
a, female cosmetic packaging color design
as the working pressure is more and more big, now part of the city women often stay up late to work overtime, so they are willing to put money to spend on beauty, cosmetics, used to maintain their own skin. In recent years, our country cosmetics brands continue to increase, beauty salon also open more more, so, women's cosmetics market is a market with huge potential consumption. Cosmetics packaging is attractive to women is an important mark for the consumer, who can stand out in many cosmetics brands, who can get the profits, interests. So, when making packaging design, the first thing to note is its color design.
when women buy cosmetics, all hope that cosmetics can bring her skin slippery, drink, soft feeling, let people feel they are very beautiful, so cosmetics is tonal should choose the warm color with soft, give a person a kind of warm comfortable feeling. Cosmetics is tonal, of course, can also according to different age levels of consumer groups. Such as cosmetics, aimed at young girls can tonal give priority to with pink, green, can reflect their lively and vitality. A cosmetics brand, such as South Korea Ellie cabin, the pink packaging is very popular with the girls, give a person the sense of lovely and lively. And the other cosmetics brand innisfree, is to give priority to with green packaging, lets a person associate to soon many of its products are related to plant, shows its natural organic, full of vitality, give a person the feeling of health. These are very accord with the concept of product cosmetic packaging design. And middle-aged and old consumers to cosmetics, tonal and should be a little bit high, not only pay attention to the quality of the product itself, also can give a person a kind of noble feeling. A variety of products to the world famous brand lancome, for example, gives priority to tone with purple, give a person a kind of grave feeling, give consumer confidence and spread beauty, make them believe that using lancome will make their skin stay young.
2, female cosmetic packaging font design
text on the cosmetics packaging design is also the core part, it can be divided into two parts, part of the text on the design of brand name, the other part is to introduce the brand related text. Introduction of brand name text on the one hand, convey commodity name as well as convey enterprise concept and brand appeal. Font design in female cosmetics, designers generally use more delicate font to show women's gentle and slender, let consumer identified it as a saw, and can be suited to women's cosmetics. And when using a serif font, on behalf of the brand is classical, is aimed at older consumer groups, the typeface design to them. Such as the earth person all know the famous cosmetics brand DIOR, it has a long history, give a person a kind of classical nobility, accurate positioning and of course the price is not cheap. Relative to the brand positioning into more modern cosmetics, in view of the consumer groups are young girls, you can use sans serif, give a person a kind of fashionable feeling. Such as The Face south Korean cosmetics brand Shop, in view of The consumer is 18 to 25 years old of young women, in line with The product image and brand appeal.
for cosmetics is never too many women, especially in today's life pressure, cosmetics has become a major part of women consumption. A good cosmetic packaging design should convey the concept of the brand and personality, let consumer when using this product not only get a good effect, and visual enjoyment. Packaging design is not easy, it requires a combination of product attribute characteristics to design to cater to the female consumers psychological product packaging. When making packaging design, should closely follow the pace of The Times, keep up with the demands of The Times, reflects the brand personality, shaping a good brand image.
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