The transformation of local cosmetics enterprises kuan ti group
Fudan university school of management recently joined kuan ti group, held a 'kuan ti transformation strategy for cases of the conference. Business school specifically for domestic companies to release the teaching cases, which are rare in China. Kuan ti through successful transformation, realize the goal of its rapid rise, in foreign brands by successful breakthrough. Kuan ti group was founded in 2001, its own natural hall, the element such as a well-known cosmetics brand. The data shows, kuan ti group sales of 4 billion yuan in 2011, nearly two years of revenue growth year after year, the growth rate of more than 30% and 20% respectively, a leader in the domestic cosmetics enterprises. In the startup of the enterprise, brand can't compete with international giants in the first-tier cities, kuan ti group opened up a cosmetics store so the sales channel, and succeed in lower-tier cities. It USES to cosmetics stores a lot of shop goods to drive sales, as by other domestic cosmetics companies to follow. In 2010, kuan ti group decisively began the journey of the transformation. Chairman Zheng Chunying has said, the company will adjust its management idea, from the customer as the center, adjust to consumers as the center. Under the original management idea, the enterprise to consider the main problem is how to motivate the customer, is willing to run kuan ti products. To consumers as the center, it means that the best way to give up yourself. To provide consumers with high quality, suitable for cosmetics of the people. Kuan ti group will now more than 3% of the annual income into research and development, to create the r&d networks such as Shanghai, Tokyo, Taipei, plan in the future must build laboratories in Paris. Zheng Chunying, said local cosmetics in promoting quality at the same time, also focus on building brand. The same quality of cosmetics, foreign products compared with domestic products, many of the more expensive price, this is the power of the brand. www。 hzpzs。 Net editor: xiao sun editor: note: henan
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.