The six characteristics of cosmetic packaging design

Products have certain difference, the cosmetic is most obvious. In addition to the product itself the nature of the differences, cosmetics also have different level. In order to distinguish between the levels of cosmetics, people often use different packaging material and method to reflect. Since the cosmetics market competition and the development trend of packaging design industry, people on packaging materials, packaging containers and cosmetics packaging design requirements have different requirements. We summarized the six major characteristics of cosmetic packaging design.

1。 The diversification of cosmetics packaging container.

because of the fierce competition in the cosmetics market, all kinds of manufacturers in the packaging of cosmetics investment has grown. Cosmetics for perfection, to meet the different needs of packaging container has a capacity of diversification, convenient consumer choice; For high-end products, small capacity for packaging, in order to meet the needs of low-income people, especially for young girls. Curiosity cause of consumer psychology. Therefore, by different packaging container to meet different consumption levels.

2。 Serialization of cosmetic packaging design.

the so-called series packaging design is based on the unified logo and font for different color, water lines, or different shapes of the same kind of commodity packaging design. Requirements are the same, different requirements it is diverse and overall. In the practical application of cosmetics packaging, there are usually two kinds of circumstances:

in the first place, the same brand and different functions of cosmetics series packaging to facilitate consumers to buy, while making the overall price is lower than the total individual purchase price. For example, a series of brand cosmetics to keep the whole design style, and then use a larger container packing and packaging of all kinds of cosmetics sales sales as a whole unit.

the second is a series with the same brand, same main function, but the auxiliary function of different cosmetics, or the same brand, function is the same, but different formula design of a series of cosmetics. For example, a brand of moisturizer and main function is to protect skin, but the auxiliary function is different, like a brand's various cleanser, its function is clean, but manufacturing formula is different. For this series of cosmetics, on the packing design, should accord with the characteristics of series packaging design, not only to achieve series packaging function, and the choice of consumers.

3。 Plastic packaging plastic materials and composite materials in the application scope is more and more big, the packaging container, especially the design of the plastic bottles tend diversification.

4。 The use of glass bottles is limited.

due to the intrinsic defects of glass bottles ( Such as heavy, brittle, etc. ) , for general cosmetics, if you can use the plastic material or composite material instead of glass containers for packaging, they are usually packed in plastic containers or composite containers, for high-end cosmetics. Or volatile, easy to cosmetics fragrance, perfume, for example, are usually packaged in glass bottles.

5, some cosmetics such as mousse, perfume and other products using spray packing and other forms of packaging, to facilitate consumers to use. Cosmetics packaging more and more attention to the structure of the container design and parts design, make consumer easy to master, easy to use, easy to quantify in various environments.

6, cosmetics packaging should be the needs of the development of more and more personalized.

cosmetics packing must be correctly convey cosmetic features required by different individual consumer demand, and express the aesthetic appeal of different groups, to successfully implement cosmetics sales.