The packaging design process

Packaging design packaging design processes

packing design, nature is the packaging design for the product. But the product is the object of packaging design, rather than the subject. The main body includes three parts: designers, customers and final consumers.

packaging design is not only art creation activity, is also a marketing campaign, packaging design master often is an expert in these two aspects. From the perspective of marketing, packaging design, must rediscover packaging design for who? Packaging design and why? What is packaging design?

packing design, nature is the packaging design for the product. But the product is the object of packaging design, rather than the subject. The main body includes three parts: designers, customers and final consumers.

some designers pursued for their own design guidelines, adhere to their own design style, the pursuit of aestheticism. This part of the designers tend to disagree with the customer, and then blame the customer don't understand art. However, art and market are the two concepts.

market development today, enterprises of all marketing activities should be final consumer as the core, packaging design should not be an exception. Designers all differences should be unified with the client to the final consumer as the core, packaging design is not for designers, although he can make the cost of living by their own design income; Packaging design is not for the customer, while customers pay the designer salary; Packaging design is for the final consumer, get stick to this principle, to avoid the failure of the packaging design, otherwise could not succeed.

product packaging design as people dress, also have to protect the goods and promote the purpose of sales. Both far from designers think it is simple and easy, with the increasingly rich products and the intensification of market competition, must to understand why packaging design.

said to protect goods, designers and customers have been stressed is to make the goods from production field to circulation field, from circulation field to consumption field to keep in good condition, not damaged. In fact, the demand is not enough, as the goods intact is not necessarily the functions in good condition, and the function of the packaging and additional value. Protection function of goods should be around the final consumer the same core, so that they maximise the use of commodity value. Intact goods can't use, difficult to use or can not give full play to the function, is the failure of the packaging design.

the expert is defined as: packaging refers to the use of appropriate materials, containers and technology, make the goods during transportation, storage and sales will remain intact. In the modern market marketing activities, only the above understanding is not enough, must be to the understanding of the connotation and denotation for packing.

in terms of connotation, packaging products, is an important part of customer consumption. Usually think, marketing mix including product, price, distribution and promotion of four factors, but there are also many marketing scholars will packaging as the fifth marketing mix factors. In fact, the complete commodity concept should include the core product, tangible products and additional products, three levels. Core product is refers to the customers to buy products required by the real thing; Tangible product is a brand, characteristic, style, quality and packaging; Additional product refers to a series of after-sales service. It is clear that packaging is the important content in the tangible products.

the idea of 'packaging is the product', is an extension of the packaging as the ultimate consumer service thought. The idea of setting up, will cause great changes in the field of packaging design. Conversion table packaging printing knowledge