The old special skincare market unlimited opportunities

Sorching summer, become a promotional key protects skin to taste. By visiting, however, found that women, children, men series skin care products from soup to nuts, without anyone skincare products meant for use by the elderly. Liu changchun retired worker complained: 'the weather turned hot, outdoor activities increased, want to buy some protect skin to taste, can stroll along while but couldn't find meant for use by the elderly. 'A cosmetics store sales promotion personnel said that the current classification, protect skin to taste is no related when the elderly to buy protect skin to taste, can only recommend them some fat content was high nutritional moisturizer. Cosmetics market in changchun city, some brand claims for the elderly 'anti-wrinkle effect such as' beauty ', 'but take a closer look at the instructions will find that the so-called' niche 'generally is only by a age, vaguely products applicable people divided into two age young and middle-aged, its expensive price also let old people hard to accept. According to doctors in a beauty salon, because skin fiber degradation, sebaceous glands atrophy, the skin of old people are usually dry, lack of flexibility, resistance is not good, they use to protect skin to taste is more necessary to distinguish from the children and young adults, some modest Suggestions designed for old people, low sensitivity, protect wet protect skin to taste with good effect. A business owner said, affected by traditional ideas, old people rarely spend their money on the skin. Due to lack of fixed aging skincare products consumer groups, the businessman in stock when the basic won't take care of the elderly consumer demand, senile skin care products has become a market gap.