The new features of e-commerce era cosmetics packaging

Compared with traditional retail channels, electronic commerce has the characteristic of the higher education rate and the advantage of low cost, is attracting more and more cosmetics brands will be extended to online sales channels. According to iresearch, according to data released in 2010, China's state purchase cosmetics market size of about 22 billion yuan, accounting for 17% of the total sales of cosmetics, including cosmetics online C2C size is about 20 billion yuan, B2C is about 2 billion yuan.

in the electronic commerce still plays an important role in cosmetics packaging, but in order to meet the requirements of the network marketing, cosmetics packaging also shows some new characteristics.

in the survey of shoppers, the consumer packaging, price, function, delivery mode and method of payment as the main factors that influence their choice online cosmetics. This puts forward new requirements for packaging plan development: how to stand out in a wide range of products, seize the consumer's eye? The merchandising online is different from the store counters display, customers can't see and touch the product directly, show the product pictures of consumer choices is of great significance. To make the distinctive characteristics of the brand.

the electronic commerce also provides an opportunity for packaging innovation. Brand manufacturers can according to customer requirements, the use of digital printing or laser engraving technology in packaging with the customer's name or a unique pattern, etc. , to regard them and tailored to the unique personalized packaging. In addition to some online gifts customer's needs, design and making the gift box, customers are free to choose products, combined the character gift box, directly sent to the hands of customers widely. No deformation or wear and tear scratches. In the traditional way of retail products are usually in addition to independent packing and transportation, so the transportation safety protection is based on the transport packaging. Electronic commerce use mode of transportation and transportation environment more complex, increased uncertainty. So we are going to have transportation simulation test for a single product packaging, crash test, abrasion test, pressure test, to ensure the safety of transportation. Other e-commerce requirements cosmetics packaging has good sealing protection. Guarantee the customer get is not opened, which has not been used contaminated products.

with the increase of green environmental protection consciousness, the e-commerce also promotes the recycled circulation of the use of packaging materials, brand manufacturers can consciously to guide environmental protection behavior of consumers.

industry giants such as procter & gamble, l 'oreal into network marketing, we believe that cosmetic packaging in order to adapt to this change, new features will be more present.

if you want to customize cosmetic plastic packaging bottles, please contact guangzhou plastic packaging cosmetic packaging bottle manufacturer.