The meaning of the packing
Many products entering the market must be packaging. Packaging can play the role of smaller ( As for inexpensive hardware goods people can play an important role, As for cosmetics) 。 Some packaging is known as: such as' Coca-Cola bottles, 'reg' women's tights, egg-shaped container. Many marketers have packaging ( 包装) Known as the fifth P, the front four P respectively price ( 价格) , the product ( 产品) , channels, place) And promotion ( 促销) General: 4 p. Packaging, refers to the design and production of the container or binder a series of activities. This kind of container or binder is called packaging ( 包) 。 Packaging can include up to three levels of material. The first level of packaging refers to the closest product containers. For example, a 'in addition to sweet wash liquid after shaving is the most close to the packing of the products. The second level of packaging materials, packaging refers to the protection level when products use, it is discarded. Used for packaging bottles' after shaving wash liquid cardboard box is belong to the second level of packaging, it offers a further protection for the product and promotion opportunities. Lose packaging is necessary for the store, to identify the product and shipping packaging. If equipped with six dozen 'wash after shaving Chen fragrant liquid of corrugated box is the transport packaging. In addition, labeled, also is a component of packaging, it is showed that the product of printed information, is an organic whole to appear on the packaging or and packages.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.