The market development of cosmetic tube packaging and the difference at home and abroad
The market development of cosmetic tube packaging and the difference at home and abroad
Cosmetic tube packaging is already a very common form of packaging in today's life. From the perspective of the performance, shape design or physical and chemical parameters of the tube, it can be seen that the development of cosmetic tube packaging has been very mature. The sealing cap is welded on the soft packaging of daily chemicals, so that the packaging has the advantages of bottles and bags. There are three main types of packaging: Angle welding is currently the most popular method in the European market. It has the characteristics of dumping, convenient filling, beautiful placement and so on. Generally used for supplementary packaging above ml. .Welding on the top is more popular in Japan, generally used for small package products below ml. In the United States, welding on a flat surface is very common. Mainly used for large-volume industrial packaging, usually with cartons outside. The capped flexible packaging used in daily chemical products can be divided into auxiliary packaging and final packaging according to its functions. Supplementary packaging refers to packaging that uses bottle packaging as the use packaging, and uses the capped flexible packaging as secondary or multiple supplementary content. Final packaging refers to packaging that has no other purpose, and capped flexible packaging is the final packaging used by consumers. For China’s inland market, the third is mainly used for industrial products. Chinese industrial enterprises need a period of time to update technology and concepts, so there will be no obvious market development in the short term; however, the first two packaging methods are used in several major companies. The company's promotion has achieved good results in the market. I believe that with the improvement of domestic bag-making welding technology, there will be huge market potential.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.