The main function of cosmetics packaging1

Cosmetics packaging the main function of the main functions of the cosmetics packaging

1, the performance characteristics generally cosmetics for more liquid, emulsion or paste body, does not have the distinctive appearance. Must through the exquisite, unique packaging design, to show its own characteristics. Therefore, cosmetics generally relies on the packaging, can sell very well. From the point of consumers in the mind, the first thing to attract the attention of consumers, causing consumers' desire to buy, that is only cosmetic packaging has caught people's attention, occurs after a series of actions, according to the research of human eye movements, people of color reaction is the fastest. Packaging of power may take on how to harmonize the color contrast, lively and grab an eye in the shop, buy a home after the soft and not dazzling. When consumers attracted by advertising to the cosmetics display stand stop to linger, if its not to buy the packaging, the packaging design is a failure. Can be fashionable, smart, energetic, fun packaging design and the adoption of new type is one of the cosmetics manufacturer run-off means. Well-known procter & gamble, for example, a new 'shock' brand of bath bottles material will change old hard plastic texture, and chose a more human nature of soft plastic, so, in virtually, increased the affinity of its products. Can say the success of the 'shock', had a lot to do with the choice of packaging materials.

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increase grade 2 in People's Daily life, the cosmetics is becoming a necessary supplies, cosmetics to beautify life also nots allow to ignore to form a contains huge business opportunities, consumer market, all kinds of skin care concept is emerge in endlessly, all kinds of packaging to outshine each other, make a person dazzling. Many products not only sell, sell more fashion and culture. Cosmetics fashion and culture is usually what we call the grade, cosmetic grade how to reflect, in addition to the product's advertising and the counter display, etc, the packaging is an important part. Appropriate packaging not only can stimulate consumer senses directly, but also can reflect incisively and vividly the grade of the product, so the packaging as a product of 'appearance', should not only have the function of serving, protection products, also must be able to attract purchase, the role of guiding consumption.

with dalian ecological beauty cosmetics co. , LTD. Product of water product series products, for example, because of its distinctive paste system - building process - - First USES the paste machine, fully automatic computer system will be different efficacy of essence made into spherical particles, filamentous and so on a variety of shapes, put in more or less transparent gel, glittering and translucent get rid of not only appearance, fashionable and beautiful, and because of its full sealed the essence, and make use of the active metal ion conduction effect, make its cream than normal to protect skin to taste can more quickly and effectively recover the natural energy, eliminate skin problems. Designers take an examination of to the beautiful sex of the paste operation, the choice of the packaging bottles, have a tendency to choose the good transparency, high plasticity, feel is the same as the glass more solid organic glass materials combined with quality, superior gloss of gold and silver cap and gives the connotation of water product series cosmetics China expensive, fashion, products since the market, by the young and middle-aged women consumers.

3, increase value cosmetics psychological value effect is very big, is also a 4 g about lipstick, shiseido, CD, lancome, givenchy, a cost up to hundreds of yuan, and in the domestic brand lipstick sells a few dozen yuan or less commonly, that covers the modelling of the appearance of the product itself, packaging decoration, trademark, enterprise image factors such as psychological value. Conversion table packaging printing knowledge