The Japanese luxury cosmetics sales remained strong

Japan's economic recession doesn't seem to have any influence to the cosmetics market. Even though statistics show that Japanese wages in the absolute decline, but the upscale cosmetics sales remained strong. Senior at thousands of dollars a small bottle of skin care products in Japan almost commonplace urban female white-collar circles. As more and more Japanese women out of the family into the workplace, a big increase in income that they have the ability to consume luxury cosmetics. Despite Japan's career woman is still a small group, but compared with a few years ago, in the workplace is more and more successful women. Workplace stress and time loss make urban female white-collar very care about their own makeup, if a small bottle of magic cream cream really can make youth and they spend thousands of dollars. So there is a seemingly strange phenomenon: although the Japanese economy is very weak, but high-end cosmetics sales is still hot. , a spokesman for Japan's biggest cosmetics maker shiseido Tatsuyoshi Endo said: 'the Japanese women for high-end cosmetics consumption ability is more and more strong, because higher income women is increasing. 'He said, the more expensive high-end cosmetics market is better. The spokesman said, in the past three years a bottle in the yen ( ($) More high-end cosmetics sales increased by % per year on average, and relatively cheap average annual growth rate of less than % cosmetics sales. To the market next month, shiseido will launch a most exclusive skin-whitening face cream, Synergique, cost as much as the Japanese yen ( ($) 。 Tatsuyoshi Endo said: 'our target is a new rich women, they have the ability to use for a long time such a high-end products. 'Japanese folk think-tank - — Hakuhodo life research institute ( 博报堂生活协会发展生活) Analysts Takayo Yamamoto said, at present about age 10, in - Japan High-income career at the age of women, they have the ability to consume luxury cosmetics. Beauty makes them more confident. 'Said TakayoYamamoto, Japanese women is one of the world's oldest, they hope to make themselves look more beautiful.