The international cosmetics giant for the second - and third-tier cities in China market
This month, the British financial times said, China is now the world's second largest high-end cosmetics market, second only to the United States, the world's highest sales cosmetics company l 'oreal and estee lauder competing for the market here, and for three line city in China has become the key market. The financial times said, because the cities such as Beijing and Shanghai market is saturated, second-tier provincial capital cities, three cities also have high potential. Today, l 'oreal and estee lauder in high-end cosmetics market share of this category. According to the estee lauder, as China's major cities high-grade cosmetics market saturation, estee lauder's growth will be China's second - and third-tier cities. L 'oreal China high-end cosmetics department general manager, Mr Han also said that most of China's urban population live in lower-tier cities, they account for retail sales is bigger also. The next year, with the increase of China's middle class people, the market will also be expanded. The financial times, points out that l 'oreal has occupied most of China's popular cosmetics market, including l 'oreal Paris and maybelline mascara. But these products sales growth has slowed, and they are already in most Chinese cities, distribution range is very wide. , by contrast, the development of China's high-end cosmetics market faster, % year-on-year last year alone, the market is mainly attributed to the second - and third-tier cities of the new city. L 'oreal lancome to cities over the past two years, nearly half of them three cities. For the situation of China's economic growth is slowing, chairman and chief executive of l 'oreal Paul & #; Gong said that he was not worried about slowing economic growth in China, this will not affect the demand for high-end cosmetics in China. He believes that China's economic slowdown co. , LTD. And he believes that China will become the world's biggest market of l 'oreal. www。 hzpzs。 Net editor: xiao sun editor: note: henan
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
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