The international cosmetics brand to Chinese men face

Now people with the accelerating pace of life, people face pressure is bigger and bigger, more Chinese men also begin to pay close attention to their own skin, hope with the help of skin care products to keep the best state. So Chinese men skincare market become a major international brand new nuggets. Nivea for men as men of professional skin care brand, held in Shanghai in order to keep stereotypes, your first step listed for the theme of the conference, the conference showed Chinese men live with water creams and accuse oil cleansing series of new men's skin care products. Nivea man specially invited new generation idol ko chen-tung as endorsements, propaganda by the successful business man to self challenger brand image, hope for its healthy sunshine pursuit of change in image and temperament, deduce the release potential brand spirit help men. Now take a fancy to China's men's skincare market international brands and more than a nivea. At present in many of China's high-end cosmetics counters in department stores, it is easy to find biotherm, l 'oreal, and many other brands are designed for man skin care products, attracted the attention of many men. Is China the market of male cosmetics, attracted numerous international brands, they are the nuggets Chinese male skin care market. , according to data released by AC Nielsen, a consulting firm in 2011, the Chinese men's skin care products market sales growth of 20%, becoming one of the most dynamic areas of Chinese cosmetics market. , according to a forecast in the next five years China's male cosmetics market demand will be increasing at the rate of 96% a year, huge potential for development. www。 hzpzs。 Net editor: xiao sun editor: note: henan