The famous design scientist Rudolf, haim

Famous design scientist Rudolf, renowned haim design, Rudolf, scarlett o haim

all present in front of our eyes 'shape', although can be divided into various objective factors, but in the human vision, each 'form' is not the simple sum of the these factors again! （ It's like the concept of coffee is not strong, bitter, brown, aroma composition of general) , but from all kinds of 'emergent' in the background of forming of a new 'gestalt'. In this sense, this is a revolutionary understanding of 'form'. Famous design scientist Rudolf, thought, in his book art and visual perception declared: 'the privilege of thinking is not belong to the vision the psychological ability, but the composition of visual itself! 'The idea is from the theory of modern visual design provides a strong theoretical basis.

due to the characteristics of human visual, in writing, we should not only pay attention to resort to the rational thinking of that part of the intention, will consciously strengthen creative element itself has a visual impact. Creative elements of the 'shape' exists in the objective world itself does not have any meaning, all on the emotional and cognitive components are given by the people. Each element has its unique charm of 'shape', the charm is not itself inherent, but from the cultural background of each audience have 'emergent'. This is also the creator focus on to ( Designers like a translator, his task is to try to put yourself understand the nature of language into a shock visual images of the language) 。 Creator is not just to pass the 'form' to awaken people's social consciousness, but also through the 'shape' peculiar to itself to induction of human mind directly attribute to shock the reader. In order to obtain the most intense sympathetic chord with the viewer. Conversion table packaging printing knowledge