The excessive packaging counterproductive

On Thursday afternoon, the second free to 'mstching game project funds' activities' edition' docking in sichuan province small and medium-sized enterprise financing supermarket of 4th floor bric hall. Domestic well-known institutions PE heaven asset management group in silicon valley's managing partner, lee shu wen master will members and local funds chengdu chung state equity investment fund management co. , LTD. , deputy general manager Wang Lunqiang as' mentor 'to guide more than 50 projects were party head. Paradise silicon valley lee shu wen master: the business plan must be real lee shu wen master was CCTV 'win in China' in the second quarter, is also a self-made entrepreneur, now he successfully realized the transformation to the veteran investor from the merchant. 'today to tell everyone how entrepreneurship how financing, I have a say,' he said in opening remarks without modesty. 'project people need to VC/PE institutions to submit a complete business plan. ', said lee shu wen master written business plan according to different types of projects, investment and financing institutions, writing also have very big difference, were introduced by the angels, perhaps simply do not need to write a business plan, as long as with investors met, there is hope for financing; If the partner is VC institutions, business plans need to highlight is team and the project complete and mature idea; If the enterprise has developed three to five years, now has the scale and get listed on the programme, you will need to find PE institutions, business plan must include the company or the project introduction, company team or management is introduced, the development course, product information, market analysis and financing plans, etc. 'all the plans must be truthful, especially the true financial information, even if the losses are truthfully inform, because you introduce partners, are shareholders, they have the right to know the real information company. 'lee shu wen master emphasized, one of the most important aspects of the business plan is whether the financing, authenticity is particularly important, therefore, the excessive packaging boasting counterproductive. Chung bond fund Wang Lunqiang: vc value 'merit student' 'when selecting a project risk investment, tend to value 'miyoshi students'. 'Wang Lunqiang at the scene of the docking society says that in selecting investment project risk investment, highly value' business, the market good, the team good '. In particular, good business refers to the project have the core competitiveness of the industry; Good market refers to project the future development of rapid growth. Good team is refers to the manipulation of the project team has a very strong execution. Wang Lunqiang stressed that risk investment would rather choose the first-class team, second-rate technology, is not willing to choose the second-rate team, first-class technology, 'the investment is to people, cast for this and the team's trust. Management team's vision, focus, integrity, execution, is the enterprise development important factors in the future. 'Wang Lunqiang pointed out that in the forthcoming project funding mstching game' activity site, the project party want to seize the investor attention, should be in the shortest possible time, show the highlight of the project to investors' 'especially innovation and product characteristics. Chengdu commercial daily reporter pastoral internship photographer Xu Xiaofan