The development of the cosmetics market and its packaging

With the high-speed development of national economy, and beauty is no longer unattainable luxury cosmetics, cosmetics is still the same consumer goods has gradually become the mainstream product of people's life. Cosmetics consumption by one yuan per capita in the early 80 s last century, up to 5 yuan per capita in the 90 s, the end of 2000 is quickly up to 25 yuan per capita and guangdong, Shanghai and Beijing three economic developed areas per capita consumption level is up to 80 ~ 100 yuan, much higher than the national average. Makeup products output value reached 33. 5 billion yuan, and 2000 16 increase over the previous year. 6%, the rapid development of cosmetics in the past 15 years, annual sales amount to 23. Growth rate is 8%, which has picked up rapidly cosmetics packaging industry from behind the scenes to the stage, sang the main Angle. Smart businessmen know: packing can dry chemical products into a panacea. You can make through packaging goods graphically, the design can make you satisfy customers psychological, spiritual and cultural needs, so as to promote sales. 'pack pack is often more important than costumes in the inside of the products', especially this sentence in this performance. So in modern cosmetics production, many high-end cosmetics packaging shot up to 70% of the entire product cost, the birth of a new brand in the cosmetics market more to build its market position by appropriate product packaging. Appropriate packaging not only can stimulate consumer senses directly, but also the grade of the brand can be reflected incisively and vividly. At this time of the packaging has static storage development from ancient times to modern circulation medium, it extends far beyond the packaging itself for the value of the goods