The cosmetics market should make good use of Asian American consumers

Recently, the South Korea that have pointed out that should pay attention to in the United States continue to expand influence of 'Asian americans'. KOTRA New York trade officer Kim Donggeurami in a recent report made the same claim, 'he said want to enter the U. S. market enterprises should actively use the exchanges with the United States of Asian American consumers, are helpful to preempt the American consumer. 'Asian American consumers can have 'influencers ( Influencer） The role of '. According to the Census survey, in the Asian population ten thousand people in the United States, the increase in %, this is mainly because immigration to the United States population increase. These people more younger than the other ethnic groups, income levels and degree and higher purchasing power. Especially on the basis of highly educated and high income, and purchasing power surge %, over the same period the purchasing power of the white ( %） And the whole level ( %） 。 The purchasing power is concentrated in the region, California, and widely distributed in the eastern region such as New York, New Jersey, compared with other ethnic groups, the average family income, and network close degree is high, the number of family members. Due to the high network utilization, these consumers are divided into online consumers, but also served as the market early adopters ( 早期采用者) The role of. The % % of the mobile phone penetration rate is higher than the United States as a whole. Continued active online shopping behavior, make the most of the consumer's per capita annual online payment to double-digit growth. Especially in skin care products and cosmetics spending per capita is the dollar and the dollar respectively, annual growth % above. Asian American popular blogger Michelle Phan, Ryan Higa, Freddie and other makeup, games, art, and film in the United States in various fields such as active. KOTRA New York trade officer Kim Donggeurami says 'Asian americans actively using the Internet, play an early adopters ( 早期采用者) Role, their comment in the field of food, beauty has the effect of viral marketing for ordinary consumers. Edit: viko