The Chinese cosmetics brand need to shape
This is a funny news stories: minister of commerce Chen deming into a large store to buy belts, eyeful are international brands, he offered to buy goods, the clerk said, 'I'm sorry, only foreign brands'. So, the Ministry of Commerce an official appeal, with emotion to support domestic brands, business to sell goods, patriotic compatriots. In fact, it is not a thing for you. Please take a look at what you are or plan to use in cosmetics, foreign capital or joint venture brands accounted for? In your family or friends to use clothing brand, the foreign capital or joint venture brands accounted for? In the list of you prepared to buy fashion products, foreign or joint venture brands accounted for? In you hear or see the fashion product advertising, brand accounts for foreign capital or joint venture? Maybe a lot of people, especially the first-tier cities are not so strongly aware that foreign capital or joint venture of cosmetics brand unexpectedly so penetrated into our lives, but when you accept the above a few simple questions after investigation, you will be impressed. Many people are by nature, China's fashion industry consumption has a significant 'worship things, from the aspects of market share, brand awareness and reputation, said' foreign investment, wandered in the fashion industry is not alarmist. However, the situation began to change in recent years. This is our official attention to the cause of the Chinese brand. In recent years, dozens of Chinese brand in the fashion industry, already from the performance, awareness, market penetration and so on several aspects to find their own position, and allow the foreign brand said seriously. Really let Chinese brands have a voice should be in 2008, the sudden global financial crisis is a perfect market reshuffle, can settle Chinese brands have very good compressive ability, and have more outstanding performance. Especially in niche markets, Chinese brands have a more say, detergent powder, laundry detergent and even cosmetics, Chinese brands have good performance.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.