The characteristics of the modern cosmetics packaging

The characteristics of modern cosmetics packaging characteristics of the modern cosmetics packaging

in the modern society life, cosmetics to beautify life also nots allow to ignore to form a contains huge business opportunities, the consumer market. Cosmetics packaging not only update quickly, avant-garde design, and processing level of demand is higher and higher, cosmetics packaging requirements first and not content with any chemical or biological response; Next use more convenient, want to have a certain durability; Another is to have very good effect. So many products not only sell, sell more fashion and culture. Usually more than cosmetic packaging with choiceness variety bottle type, series of materials elegant, attract consumers, especially perfume products, are based on their unique perfume bottle type to seize market. Therefore all famous brand perfume listed abroad will please designer, in order to perfect, from the shape, material, decoration to ensure that products on the market can cause strong reaction, in order to ensure its brand position.

cosmetics packaging is tonal, generally according to the product sales objects to determine, positioning is more and more thin, products for women with warm, gentle, noble and elegant in the middle of the color, the color is mostly women's favorite color, can reflect the elegant temperament of women supplies at the same time, of course, some cosmetics a wacky with strong color contrast, such as kan cosmetics is to use the Chinese red with pure black, and golden packaging products, the entire series packaging is elegant, enthusiasm is bold and unrestrained, sending a exotic, packaging make their products stand out in the numerous cosmetic packaging. For men often use the large color such as black, dark blue, silver, to show the stiffness and mystery of men. Children's cosmetics packaging, the use of the tender pink, in conformity with the image of children.

in the packaging graphics choice, cosmetics packaging is beautiful flowers to decorate concise design, or in a realistic and abstract graphics to show product information, to make it more generalization, concise, novel, have contemporary feeling more, can give a person with rich lenovo, conforms to the psychology of modern female fashion, leading the fashion. Now with agitation restoring ancient ways approaching, to guide the trend of nationalization in cosmetic packaging and, graphics in the Chinese traditional folk decorative or traditional modelling gives priority to tone, accordingly to join the modern element, make cosmetics packaging has both rich traditional culture connotation and smart appearance.

the last two years some new product packaging is worth us for one, for example: 'recoverable' packaging appearance has a strong local characteristics, it USES the indigo blue tone, color lenovo from the Chinese blue calico, and USES the form of small freehand brushwork in traditional Chinese painting, the whole image is both traditional and modern, the color of of primitive simplicity and elegant and fashion. Cosmetics packaging words tend to be short and concise, the main is given priority to with the brand name, character passes elaborate design, can fully reflect the personality of the product style, explanatory text usually enclosed within the package for your reference. Conversion table packaging printing knowledge