Standing on the tuyere even pigs will fly - — The key is to recognize the direction of the wind

Standing on the tuyere even pigs will fly - — The key is to recognize the wind stands on the tuyere even pigs will fly - — The key is to recognize the wind

there never was a period, the emergence of so many channels, crisscross; Never a time makes the conflicts among various channels so fierce, the ups and downs. In succession after the brand and culture, products and technology are discussed, it's time to discuss channels and selection.

what channel? Marketing channels, which refers to some kind of goods or services from producers to consumers, obtain the ownership of the goods or services to help divert the ownership of all businesses or individuals. Say simply, 'marketing channel is goods and services from producers to consumers concrete channel or path in the process of transfer. '

from the 2013 annual meeting of cosmetics to feature documentary' the mystery of the channels, we can see at the beginning of the modern cosmetics industry was born, there is no 'channels'. Because the European law, cosmetics only self-marketing, cannot be entrusted to other business organizations. Before the first industrial revolution, the family workshop in the front shop, back factory type to be able to meet the demand of the society at that time, and in the mid-nineteenth century, with a sharp rise in the productivity, social wealth soaring at the same time, the human material needs, small family firms far cannot satisfy the needs of society, the separation of production and marketing into the trend of The Times, the channel arises at the historic moment. Popular in the world of chanel no. 5, at the beginning of the birth is the result the separation mode of production and marketing, production increases, the manual workshop into when decorating a new Paris galeries lafayette department store, not only sales soared, celebrity also from Europe and all over the world.

in the global scope, cosmetics channels have a department store, by the early chemical shop reconstruction of medicine makeup store, supermarket chain ( Including a bulk wholesale type of hypermarket) , direct selling, cosmetic stores, TV shopping, e-commerce and other channels, and channels of cosmetics in the true sense began in China after the reform and opening to the outside world, emerge the state-owned department store, supply, wholesale markets, supermarkets, cosmetic stores, direct marketing, television shopping, e-commerce. Channels of the global cosmetics development evolution and the development history of Chinese channel, in contrast, is a notable phenomenon, in addition to a flash in the pan under the planned economic system of state-owned department stores standing, SMC is unique in the history of Chinese cosmetics channel products, other channels of development.

as a result, we found that the channel change of core driving force, not brand business, customs, more is not a social system, at the end of the day or the social productivity and economic development level. The channels of constrained the development of productivity, are doomed to be eliminated; Those who keep up with the pace of development of productive forces, and, with the channels of innovation, still has the vigor; Those who fit the social development of the future trend of channel, opportunities outweigh the challenges.

and, more importantly, it now appears that the new channel rise will destroy the original channels of worry is unnecessary. , for instance, the end of the 20th century when China's supermarket rise, people worry about department stores will die. As a result, although the three level 4 city department store recovered, cosmetics stores take for, but a second-tier cities department collective upgrading, transformation into modern quality department stores. Now in the impact of electricity, a second line department store faces new test again, but there are Yintai department jointly Tmall mall O2O success before, and the adjustment of the department store channel may be far more than the previous round of refuse.

again, for example, since the birth of electricity, its impact on the cosmetics store is not small, not only in China, the world is so. However, this two years, for the effects of electricity, cosmetics store channels have different voice. Although bad-mouthing often, but more operator, said that as offline channels, the supply of the stores to ensure superior, experience than electricity business. And is currently in three or four line market propulsion of urbanization, not only accelerate the integration of urban and rural dual structure, the cluster effects will also drive the cosmetic consumption. On the other hand, as the traditional department store and electrical business handshake, future store channel will also appear more embracing online case, for example, cosmetics stores can use their WeChat public number for online transactions.

'standing on the tuyere, even the pig will fly', lei jun, founder of the millet technology of this sentence seems fun, but it says the historical materialism about the true meaning of 'a hero is known in the time of misfortune. However, want to remind is, the wind came, be sure to identify the direction of the wind, for those routes. Otherwise, against the wind, the opposite effect. Conversion table packaging printing knowledge