Soil in the cosmetic giant bet on selling for hundreds of high-end 200 ml of shampoo

Hundreds of yuan a ml bottle of shampoo should sell? P&g recently to the news of high-grade shampoo in the industry. At the same time, domestic enterprises overlord high-profile announced that cost up to RMB of traditional Chinese medicine to wash hair suit, and key members of guangdong 'shampoo legion' Australia snow, enlighten colour, such as gone with the wind shadow also are in high-end cosmetic market this year. Report from our correspondent a few years ago, Japan shiseido secret language of 'water' yuan price is domestic high-end wash protect enforcer of the market, then henkel's high-end brand 'swarovski Chloe' began to come to China. In the face of huge profits, the end of the month p&g also hit 'high-end' card, its head and shoulders the launch high-end products that cost up to RMB. In addition to the procter & gamble, other international brands to the high-end market. This includes kao 'appearance' the envy of the series, and l 'oreal wash protect products from professional theaters to cosmetic line of beautiful transformation. At the same time, domestic brands are secret counsel in the high-end market share, overlord professional Chinese herbal medicine to wash hair suits on the market in guangzhou recently, contains kinds of ml shampoo bottle and ml) of liquid suit that cost up to RMB. Australia snow at the same time introduced a shampoo series for high-end market. Also announced to attack the high-end market and enlighten colour, gone with the wind shadow, and other enterprises. News analysis the industry questioned: high-end product is worth the price? The personage inside course of study zheng told reporters, all the shampoo on the market at present include the same basic ingredients, the rest of the cost is added to realized on this basis, the diversity of components leads to increase in the cost of the product several times is very rare. Mr Zheng also told our reporter, daily chemical products pricing process, consumer psychology is the manufacturer considers the primary factor, just like those imported high-end skin care products, as long as you promote consumption concept or idea, consumers can accept the price is you have the final say. So these high-end products the production cost could be compared with the original no earth-shaking changes, but need to be able to successfully attract consumers, to put a lot of money, such as advertising, marketing costs, etc.